Product Marketing Engineer | Low Power Radar

Texas Instruments•Dallas, TX

11d

About The Position

TI mmWave radar technology is enabling a new generation of smarter, safer, and more intelligent systems across smart homes, building automation, appliances, robotics, and security applications. The Low Power Radar (LPR) group is looking for an experienced Product Marketing Engineer (PME) to help grow our worldwide mmWave radar business through customer engagement, market development, product positioning, and go-to-market activities. This is a fast-paced and highly dynamic role requiring strong communication skills, adaptability, curiosity, and the ability to balance both strategic and tactical responsibilities. Prior radar experience is not required, but a strong willingness and ability to learn new technologies and markets is essential. The role includes opportunities to work with customers and teams worldwide while helping shape the future of intelligent sensing systems. The primary focus of this role will be industrial applications including smart homes, smart buildings, medical, robotics, industrial automation, and intelligent appliance applications.

Requirements

Bachelor’s degree in Electrical Engineering, ECE, Computer Engineering, or Computer Science
2+ years of product marketing, technical marketing, or equivalent experience
Strong written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Willingness to travel as needed

Nice To Haves

Ability to establish strong relationships with customers and cross-functional teams
Strong presentation, storytelling, and communication skills
Ability to ramp quickly and learn new technologies and markets
Strong analytical and problem-solving skills
Self-motivated with ability to take initiative and drive results
Ability to work collaboratively across worldwide teams and organizations
Comfortable balancing both strategic and tactical responsibilities
Strong prioritization and time management skills
Ability to adapt quickly in dynamic customer and business environments
Customer-focused mindset with strong situational awareness
Experience creating customer-facing presentations, collateral or marketing content
Proficiency with PowerPoint, Excel, Word, or equivalent productivity tools
Experience working in semiconductor, embedded systems, IoT, smart home, building automation, or related technology markets is a plus
Comfortable working across global time zones and customer engagements

Responsibilities

Drive worldwide product marketing activities for TI mmWave radar products including Drive DINs to DWINs to grow NR while maintaining profitability
Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
Engage directly with customers to understand market trends, applications, and emerging opportunities
Develop and deliver product positioning, messaging, and customer value propositions to customers and partners
Create customer-facing presentations, videos, application content, and marketing collateral
Collaborate with engineering, systems, applications, sales, pricing, and program management teams
Support customer meetings, product demonstrations, conferences, and workshops
Gather market intelligence and help identify new growth opportunities
Support go-to-market activities and product launch efforts
Translate product capabilities into clear customer and business value