Career Accelerator Program – Product Marketing Engineer – mmWave Radar

Texas Instruments•Dallas, TX

15d

About The Position

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines. The PME maintains status of customer requirements for existing and future products. In this role, the PME identifies, evaluates, and recommends marketing opportunities consistent with product line objectives. The Radar Business unit is performance innovators in integrated RFCMOS radar technology offering industry leading broadest 60GHz and 77GHz portfolio. We have a competent team with strong commitment and a great team spirit. The Industrial High Performance Radar team is looking for a passionate product marketing engineering. We're seeking a dynamic, highly driven Product Marketing Engineer with a focus on market positioning, customer enablement, and go-to-market strategy who has the passion and excitement to drive growth, innovate in product messaging, take an active role in product definition and positioning, execute market launch strategies from planning through ramp, and provide ongoing marketing support and customer insights throughout the product lifecycle. Most importantly, you want to make our organization stand out as a market leader in these new and growing applications.

Requirements

Focus on market positioning
Customer enablement
Go-to-market strategy
Passion and excitement to drive growth
Innovate in product messaging
Take an active role in product definition and positioning
Execute market launch strategies from planning through ramp
Provide ongoing marketing support and customer insights throughout the product lifecycle

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability
Maintain close relationships with A&D, Industrial Automation and Robotics customers and the respective account managers to understand opportunities
Conduct Market Intelligence & Competitive Strategy – Deliver market analyses and competitive landscape assessments; develop strategies to address competitive gaps and inform product positioning, product development, and business strategy
Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
Review competitive landscape and building strategies to address gaps
Interface with customers and TI field sales/applications to support DINs
Follow up weekly and monthly on opportunities, from price escalations, customer visits, sampling activity, etc.
Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.