Product Marketing Director

Miro • Austin, TX

2d

About The Position

We’re seeking an experienced Product Marketer to help lead the go-to-market strategy and execution of Miro’s solutions targeting Engineering, Product and Design teams. This role requires an entrepreneurial mindset and the ability to scale a solutions marketing approach in partnership with senior leaders in Product, Field sales, and Marketing. The ideal candidate understands product development workflows, and how to market to technical buyers, such Engineering leaders. You’ll have deep product marketing expertise, and excel at cross-functional leadership.

Requirements

• Experience: 6+ years in B2B product marketing (2+ in senior roles); ideally with a background working as a Product Manager or Engineer, or experience in marketing to these audiences and knowing them deeply. Multi-product enterprise PMM experience is also preferred
• Domain expertise: Strong understanding of product/software development lifecycles, engineering processes, and industry standards. Experience marketing to technical decision-makers.
• Skills: T-shaped marketing skills combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing

Responsibilities

• Drive the go to market strategy, positioning, packaging and value proposition for Miro’s solutions targeting Engineering, Product and Design teams.
• Synthesize customer feedback, industry insights, and market opportunities to guide solution roadmaps and hone positioning and messaging to ensure credibility with the engineering, product and design community
• Develop compelling messaging, enablement materials, demos, competitive insights, thought leadership content, and nurture customer success stories to fuel field engagement, marketing campaigns and events
• Drive market research, competitive analysis, and buyer journey mapping to ensure we engage with the right personas to go from lead to pipeline
• Build relationships with customers, analysts, influencers and thought leaders in the community and customer base to help evangelize Miro
• Represent Miro at events and develop a unique point of view that positions Miro as a credible and visionary partner to product, engineering and design teams worldwide
• Partner with PMMs, Product leadership and Field leaders on GTM strategy, solution packaging, and value translation, ensuring solutions translate into pipeline while field feedback is incorporated into product marketing strategy

Benefits

• 401k matching + Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation matches each year

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees