Product Marketing Dir

HMH

3d•$108 - $113•Remote

About The Position

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. NWEA, a division of HMH, supports this mission through its learning science-based approach to assessment and learning. Together, HMH and NWEA partner with educators and school districts to uncover solutions that unlock students’ potential and extend teachers’ capabilities. The Product Marketing Director (Individual Contributor) will drive growth and market impact for NWEA MAP Growth and Professional Learning offerings. This role is ideal for a hands-on, execution-focused product marketer who enjoys collaborating on go-to-market strategy, building compelling messaging, and enabling sales teams with high-quality content and insights. You’ll work cross-functionally to bring products to market, refine positioning, and translate customer needs into clear, differentiated value. This is not a people management role. Success is defined by strong individual execution, influence, and collaboration across teams.

Requirements

6–10 years of B2B product marketing experience (preferably in education or SaaS)
Experience owning or contributing to go-to-market strategy and execution.
Strong writing and storytelling skills, with the ability to translate complex ideas into clear, compelling messaging.
Experience creating sales enablement assets and supporting revenue teams.
Ability to manage multiple projects and priorities in a fast-paced environment.
Collaborative mindset with the ability to influence without authority.
Understanding of K–12 education landscape is a plus.
Bachelor’s degree required.
Travel approximately 3-4 times/year.

Nice To Haves

Deep knowledge of K–12 assessments and assessment-driven products.
Familiarity with K–12 professional learning offerings and educators’ needs.
Ability to balance strategic thinking with hands-on execution.
Brings a strong point of view while remaining open to feedback and iteration.
Outcome-oriented mindset with a focus on adoption, engagement, and revenue impact.
Proven ability to thrive in cross-functional environments and drive work forward through influence.

Responsibilities

Drive Go-to-Market Strategy & Execution
Collaborate on go-to-market plans.
Develop clear, differentiated positioning and messaging grounded in customer needs.
Lead marketing support for relevant product launches, releases, and updates.
Partner cross-functionally to execute integrated campaigns and initiatives.
Enable Sales & Drive Revenue
Create compelling sales enablement materials (presentations, collateral, tools).
Equip sales teams with messaging, competitive insights, and training.
Support pipeline growth and retention through effective marketing assets and programs.
Develop Customer-Centered Messaging & Content
Translate market, customer, and product insights into clear, impactful messaging.
Create high-quality content that supports demand generation and thought leadership.
Ensure consistency and clarity of messaging across channels and teams.
Collaborate Cross-Functionally
Partner closely with Product Management, Sales, Sales Enablement, and Marketing teams.
Contribute to competitive intelligence and market insights.
Support field marketing efforts with adaptable, regionally relevant messaging.