Sr Dir. Product Marketing

UKG•Lowell, MA

18h

About The Position

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you. Senior Director, Product Marketing – Workforce Management Platform Build the Platform That Powers the Frontline UKG is one of the largest and most trusted workforce technology companies in the world. Tens of millions of workers rely on our technology every day. We are at a pivotal inflection point. Our Workforce Management (WFM) business is evolving from a market-leading solution suite into a unified, AI-powered enterprise platform — one built on rich operational data, deep vertical expertise, and mission-critical workflows. We are seeking a senior product marketing leader to help shape how this platform is positioned, packaged, and brought to market. This role reports to the WFM General Manager and plays a critical leadership role in defining how we tell our platform story and monetize innovation in the AI era. The Opportunity This is a highly visible senior leadership role at the center of platform positioning and go-to-market strategy. You will: • Lead the repositioning of Workforce Management from product suite to unified platform narrative • Develop differentiated vertical stories that articulate how UKG powers the frontline • Drive evolution of pricing and packaging to support AI-powered capabilities • Partner closely with Product, Sales, Finance, and Marketing to align strategy and execution This role influences portfolio direction and commercial strategy but does not own product roadmap. Success comes from strong cross-functional leadership, market insight, and disciplined execution.

Requirements

12–15+ years of experience in product marketing or product strategy within enterprise SaaS
5+ years of senior leadership experience, including managing managers
Experience repositioning a product portfolio into a cohesive platform narrative
Exposure to pricing and packaging strategy, ideally in platform or AI-driven environments
Strong cross-functional leadership skills with the ability to influence without direct authority
Executive presence and comfort working with GM-level leadership

Nice To Haves

Experience in HCM or workforce technology is helpful but not required. We welcome leaders from enterprise platform companies who are excited to apply platform thinking to a large, data-rich, mission-critical domain.

Responsibilities

Define and operationalize the Workforce Management platform positioning
Articulate UKG’s differentiation across data, AI, workflow integration, and ecosystem value
Ensure consistency of messaging across segments, regions, and GTM motions
Support executive storytelling for customers, analysts, and field leadership
Develop industry-specific value propositions for frontline-heavy verticals (retail, healthcare, manufacturing, hospitality, public sector)
Translate platform capabilities into measurable business outcomes
Refine segmentation, ICPs, and buyer personas in partnership with Product and Sales
Equip field teams with vertical narratives that improve win rates
Lead pricing and packaging strategy in partnership with Product and Finance
Align monetization models to platform strategy and AI innovation
Support rollout and field enablement of packaging changes
Ensure pricing reflects differentiated value while driving adoption and expansion
Own global GTM strategy for major WFM platform initiatives and launches
Drive cross-functional readiness across Sales, Marketing, and Customer Success
Establish success metrics tied to adoption, revenue impact, and competitive performance
Strengthen sales enablement to support platform and AI-led selling motions
Lead and develop a high-performing product marketing team
Establish strong operating mechanisms and performance standards
Foster a culture of accountability, customer empathy, and insight-driven decision-making