Dir, Growth Marketing

WOW! Internet, Cable & Phone

3d•$160,000

About The Position

The Director of Growth Marketing is responsible for driving customer acquisition, market share growth, and ROI-positive revenue performance across WOW!’s footprint. This role owns all paid media strategy and execution, direct mail marketing, agency and vendor management, and growth marketing budgeting. This leader blends strategic thinking with hands-on execution and analytics rigor. They will oversee performance across SEM, paid social, display, video, traditional media, and direct mail—ensuring integrated campaigns that deliver measurable subscriber growth.

Requirements

10+ years in growth marketing or performance marketing leadership
Experience in telecom, broadband, subscription, or high-consideration consumer services preferred
Proven track record managing $25M+ acquisition budgets
Deep expertise in paid digital media, direct mail, and attribution modeling
Strong analytical skills with ability to translate data into actionable strategy
Experience managing agencies and vendor ecosystems
Exceptional leadership, communication, and stakeholder management skills

Responsibilities

Growth Strategy & Performance Leadership
Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets
Own paid acquisition strategy across digital and traditional channels
Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration)
Drive continuous testing, optimization, and channel mix modeling
Paid Media Strategy & Execution
Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels
Optimize targeting, creative, bidding strategies, and budget allocation
Partner with analytics to improve attribution modeling and incrementality testing
Ensure local market customization while maintaining brand consistency
Direct Mail Strategy & Execution
Own direct mail targeting strategy, segmentation, and offer development
Manage production timelines, print vendors, and in-home drop schedules
Optimize response rates through testing (creative, format, offer, geography)
Integrate direct mail into omnichannel campaigns
Agency & Vendor Management
Lead and manage media agencies, direct mail vendors, data providers, and marketing technology partners
Negotiate contracts, scope of work, and performance benchmarks
Ensure agencies deliver innovation, transparency, and measurable ROI
Drive accountability through regular business reviews
Budget Ownership & Financial Management
Own and manage multi-million-dollar acquisition budget
Forecast spend and performance across markets and channels
Reallocate investments based on performance data
Identify efficiencies and cost-saving opportunities
Cross-Functional Leadership
Partner with Sales, Finance, Analytics, Product, and Marketing teams
Align promotional strategy with growth goals
Support market launches, expansion builds, and competitive response plans
Other duties as assigned