Product Marketing Director

Perk•Boston, MA

8d•$190,500 - $240,000•Hybrid

About The Position

Perk is scaling fast: 12,000+ customers, 1,800 people, and a platform that has expanded into Travel, Spend and Events. We've rebranded and we're building for category leadership. As Product Marketing Director you'll build the compelling narratives that communicate Perk's value proposition and set us apart from our competitors, run the go-to-market engine that turns product investment into commercial outcomes, and build the competitive intelligence function that keeps the whole company sharp. Your work will influence how Revenue wins deals and how product decides what we build next. This is a senior leadership role for someone who has built and led product marketing in high-growth B2B SaaS, has owned GTM for complex software products, and has a track record of turning product investment into commercial outcomes. You understand the finance buyer, you know how to build positioning that holds up under competitive pressure, and you've done this long enough to have a genuine point of view on what good looks like. You're an exceptional storyteller who can take a technically complex platform and make the value clear and compelling for a CFO-level buyer. You're comfortable operating at executive level across Product, Revenue, and Marketing. And you get into the detail because you want to - you want to be the person who knows this space better than anyone in the room. You'll lead the PMM team, setting the standard for the function, developing your team, and doing meaningful work yourself.

Requirements

You've spent meaningful time in B2B SaaS and you have a track record of building positioning that earns internal trust and wins externally.
You know how to build a differentiated position. You understand the strategic choices that determine where a product competes and why it wins, and you can distill a technically complex platform into a story that lands clearly with a senior finance buyer.
You thrive on understanding the buyer, the market, and the competitive picture inside out. You get into the detail because you want to, and you want to be the person in the room who knows this space better than anyone.
You think commercially and use data to make decisions. You've built repeatable operating models, and you're as comfortable challenging a product roadmap priority as writing the launch brief.
You're highly influential and a strong communicator. You bring people with you across Product, Revenue, and Marketing - building alignment through the strength of your ideas -and you take communication seriously, owning the process end to end from how a message is crafted to how it lands across the organisation.
You're an AI-first operator. You use AI to change how the work gets done: faster research, stronger competitive analysis, higher-quality outputs. You'll bring that to how this team operates. This isn't optional - we're an AI-first company and we expect our leaders to lead that way.
You'll need to be based within commuting distance of our hubs.

Nice To Haves

We don't expect you to be an AI expert, but we do expect you to be curious and intentional about it. The bar is judgment: knowing when AI makes your work better, when to verify what it produces, and when to rely on your own expertise instead.

Responsibilities

Own how the market understands Perk. That means the core messaging architecture, how we position the T&S platform against the alternatives, and the "why Perk" story that runs from the website to the pitch deck to the sales conversation. A key objective is shifting market perception from individual products to a unified platform built for modern finance teams.
Own the end-to-end GTM strategy for new products and major launches. You'll be responsible for moving from reactive launches to a predictable, commercially focused engine that improves product adoption and reduces execution risk. Every significant launch should follow a consistent framework and land with commercial momentum, not just coverage.
Build a best-in-class intelligence capability: competitive analysis, win/loss, customer research, and market signals that improve how we sell. You'll represent the voice of the market inside the revenue team, to ensure our messaging and positioning is built on what buyers actually care about and where we genuinely win.
Partner closely with Revenue leadership and the sales enablement team, to improve win rates, platform attach, sales confidence, and launch effectiveness. The measure of success is a sales team that can clearly articulate Perk's differentiated story and a PMM function recognised as a genuine commercial partner.
Lead and develop the PMM team, create the operating rhythms and quality standards that allow the function to scale, and establish PMM as one of the company's most trusted strategic partners. You'll also shape what the function looks like as Perk grows.

Benefits

Competitive compensation and equity ownership in Perk
Generous allocation of 20 vacation days and 12 public holidays
Flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
Comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
Life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
401(k) plan with company matching contributions
Partner discounts on pet insurance
Unforgettable Perk events, including our spectacular annual summer party
Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
12-16 weeks’ paid parental leave
16 paid hours per year to spend volunteering for your dearest charitable causes
Up to 20 "Work from Anywhere" days per year
Four-week, fully paid sabbatical once you reach 5 years
Relocation support