Product Marketing Director, Salesforce Data 360

Salesforce•Atlanta, GA

About The Position

Salesforce is seeking a highly creative, motivated, and passionate Product Marketing Director to drive product launches, awareness, and product marketing strategy for Data 360. This role requires a strategic, hands-on leader with demonstrable expertise across all facets of product marketing. Salesforce Data 360 activates trusted context across your Agentic Enterprise. Natively built on the Salesforce Platform, it powers your Customer 360 apps and Agentforce, and amplifies your existing data lake or warehouse investments to deliver real-time insights and intelligent action. You will be responsible for defining product positioning & messaging, leading high-impact product launches, orchestrating demo storyboarding, and supporting AR/PR strategies. You thrive on building scalable initiatives and possess a proven ability to drive cross-functional alignment across diverse teams. Success in this role demands strong presentation skills, executive presence, and the ability to navigate ambiguity with confidence in a fast-paced, evolving market.

Requirements

8+ years of experience in product marketing, industry marketing or corporate marketing.
Demonstrable expertise in leading product launches from strategy to execution.
Proven ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products.
Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
Ability to create a range of marketing assets, including on-message product demo videos, sharp, succinct slide pitch-decks, product data sheets, enablement material, press releases, and blog posts.
Experience working directly with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.
Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders

Nice To Haves

Experience with the Salesforce products, Data + AI/CDP platforms, and/or other SaaS and B2B technology platforms preferred
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
A winning attitude that inspires optimism, fun, and the desire to always be learning!

Responsibilities

Lead End-to-End Product Launches: Own and drive major product launches, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against defined KPIs. This includes actively supporting public relations efforts and contributing to press release content for key announcements.
Develop Clear Messaging: Develop clear, compelling narratives, value propositions, and differentiated positioning and messaging.
Be a Subject Matter Expert: for Data 360, continuously monitoring industry trends, competitive landscapes, customer needs, and incorporate new technologies into our events, keynotes, product launches, and demos. Additionally, you'll support analyst relations to ensure key product narratives are effectively communicated to industry analysts.
Oversee Content Strategy & Delivery: Drive the creation and delivery of high-impact content, including messaging & positioning documents, pitch decks, demo storyboards and demo videos, webinars, blogs, case studies, and more.
Shape Product Strategy: Partner closely with Data 360 Product Management to influence and shape innovative product investments that directly address customer needs and market opportunities.
Confidently deliver compelling presentations to internal and external audiences of all sizes, including executive leadership, customers, and partners.