Product Marketing Director, Health Systems

DNAnexus•Boston, MA

1d•Hybrid

About The Position

DNAnexus is the enterprise platform for precision health, on a mission to accelerate the development, approval, and delivery of personalized treatments. We provide a cloud platform that centralizes and enriches multimodal omics data, supports informatics use cases, and enables secure collaboration across the care continuum. Our platform powers a connected ecosystem trusted by precision health leaders, making omics and real-world data accessible, actionable, and secure to improve patient lives. We are seeking a high-caliber product marketing leader to own the commercial narrative for our Health Systems and Biobanks Solutions business. This is a high-leverage position for a strategist who excels at the intersection of precision health, advanced technology, and AI-augmented modern marketing. We expect you to be at the forefront of this market, which is undergoing a powerful convergence driven by the explosion of multi-omics data and the rapid maturation of AI-driven discovery. You will work closely with the GM, business team, sales, and marketing teams to engineer, execute, and measure a world-class integrated marketing plan. This role is designed for a high-impact, collaborative leader who brings deep health systems expertise and leverages AI and emerging technologies.

Requirements

7+ years of progressive product marketing experience, with at least 3+ years in SaaS/Platform technologies, including AI-enabled solutions.
Demonstrated expertise in modern, AI-augmented marketing approaches.
Significant experience within Health Systems, with a working knowledge of the Omics landscape, clinical research labs, R&D, Biobanks, technology platforms, and population health.
Demonstrated, hands-on experience leveraging AI tools (generative AI, predictive analytics, automated content platforms) to accelerate marketing output and improve commercial outcomes.
Proven track record of influencing SVP and C-suite stakeholders through sophisticated strategy and clear communication.
Experience managing or directing marketing budgets with a keen eye for optimizing spend, articulating value, and making data-driven decisions.
A self-starter who excels in highly collaborative environments that can drive and reinforce organizational alignment around key initiatives.
Bachelor’s degree required; MBA or advanced degree preferred.
Possess a rare background that seamlessly integrates deep domain knowledge across Health Systems, Biobanks, clinical research, and technology, with elite AI-native marketing capabilities.
Build unwavering trust with teammates, customers, and executive stakeholders by consistently doing the right thing even when it’s hard.
Take full ownership of your strategic roadmap, your budget allocation, commitments to colleagues, and your results within this high-visibility role.
Naturally driven to dig deeper into the “why” behind multi-omics data trends and what drives our customers and ICPs. Take a journalistic approach to get the story and stay ahead of AI breakthroughs as a practitioner.
Demonstrated track record of success in fast-paced environments, balancing long-term strategic planning with the agility required for rapid execution.
Strong analytical capabilities and a fundamental comfort with data-driven decision-making to justify marketing spend and prove commercial impact.

Nice To Haves

AI isn’t something you’re “adopting”—it’s already woven into how you work.
A pioneer at heart, unafraid to tackle the breadth of this role, take calculated risks, and challenge the status quo to deliver exceptional results.
Constantly testing, building, and finding the competitive edge.

Responsibilities

Architect and drive the end-to-end integrated marketing strategy for our Health Systems Solutions business, ensuring commercial initiatives remain tightly aligned with business unit and corporate P&L goals.
Manage marketing budget, prioritizing high-impact campaigns, messages, events, and investments that maximize ROI.
Serve as a core advisor for Health Systems and Biobank markets, customers, and solutions to the SVP and cross-functional business leadership team, providing data-driven recommendations on market trends, competitive shifts, and resource prioritization.
Be the subject matter expert on the Ideal Customer Persona (ICP) for the business, understanding their key pain points and associated use cases. Champion these insights internally, aligning the commercial organization on key messaging, insights, and campaigns that drive maximum impact.
Operate at the leading edge of operationalizing AI responsibly and strategically as a force multiplier for marketing output, from content production and market intelligence to campaign optimization and competitive analysis.
Own the creation of elite sales enablement materials and content that empower global teams to effectively activate our solutions' value across the customer lifecycle, leveraging AI-assisted content workflows.
Serve as the strategic bridge between Product, Sales, Business, Marketing and Communications and Customer Success, ensuring that the Health Systems commercial narrative is seamlessly integrated into every stage of the customer journey.