Product Marketing Director, Health Systems

DNAnexus•Boston, MA

About The Position

DNAnexus is the enterprise platform for precision health, dedicated to accelerating the development, approval, and delivery of personalized treatments. Leveraging 15 years of bioinformatics innovation and genomics expertise, DNAnexus provides a cloud platform that centralizes and enriches multimodal omics data, supports extensive informatics use cases, and enables secure collaboration across the care continuum. The company powers a connected ecosystem trusted by precision health leaders, making omics and real-world data accessible, actionable, and secure to unlock insights that improve patient lives. At DNAnexus, you will join an ambitious, supportive, and driven team with diverse backgrounds united by a shared passion for making personalized medicine a reality for all. The company is seeking a high-caliber product marketing leader to own the commercial narrative for its Health Systems and Biobanks Solutions business. This high-leverage position reports directly to the SVP of Marketing and is ideal for a strategist who excels at the intersection of precision health, advanced technology, and AI-augmented modern marketing. The role involves not only marketing AI-enabled solutions but also marketing with AI. The market is currently experiencing a powerful convergence driven by the explosion of multi-omics data and the rapid maturation of AI-driven discovery, fueling mission-critical initiatives such as Precision Population Health and personalized care. The ability to integrate multi-omics and multi-modal data is a significant unlock in delivering more personalized care and a growth engine for the industry. As a Product Marketing Director at DNAnexus, you will be at the leading edge of this transformation, working closely and collaborating with the GM, business team, sales, and marketing teams to engineer, execute, and measure a world-class integrated marketing plan. This role is designed for a high-impact, collaborative leader who is always evolving, bringing deep health systems expertise paired with a relentless drive to leverage AI and emerging technologies to move faster, think sharper, and execute at an elite level.

Requirements

7+ years of progressive product marketing experience, with at least 3+ years in SaaS/Platform technologies, including AI-enabled solutions.
Demonstrated expertise in modern, AI-augmented marketing approaches.
Significant experience within Health Systems, with a working knowledge of the Omics landscape, clinical research labs, R&D, Biobanks, technology platforms, and population health.
Demonstrated, hands-on experience leveraging AI tools (generative AI, predictive analytics, automated content platforms) to accelerate marketing output and improve commercial outcomes.
Proven track record of influencing SVP and C-suite stakeholders through sophisticated strategy and clear communication.
Experience managing or directing marketing budgets with a keen eye for optimizing spend, articulating value, and making data-driven decisions.
A self-starter who excels in highly collaborative environments that can drive and reinforce organizational alignment around key initiatives.
Bachelor’s degree required

Nice To Haves

Possess a rare background that seamlessly integrates deep domain knowledge across Health Systems, Biobanks, clinical research, and technology, with elite AI-native marketing capabilities.
A pioneer at heart, unafraid to tackle the breadth of this role, take calculated risks, and challenge the status quo to deliver exceptional results.
Build unwavering trust with teammates, customers, and executive stakeholders by consistently doing the right thing even when it’s hard.
Take full ownership of your strategic roadmap, your budget allocation, commitments to colleagues, and your results within this high-visibility role.
Naturally driven to dig deeper into the “why” behind multi-omics data trends and what drives our customers and ICPs, taking a journalistic approach to get the story and stay ahead of AI breakthroughs as a practitioner.
Demonstrated track record of success in fast-paced environments, balancing long-term strategic planning with the agility required for rapid execution.
Possess strong analytical capabilities and a fundamental comfort with data-driven decision-making to justify marketing spend and prove commercial impact.
MBA or advanced degree preferred.

Responsibilities

Architect and drive the end-to-end integrated marketing strategy for our Health Systems Solutions business, ensuring commercial initiatives remain tightly aligned with business unit and corporate P&L goals.
Manage marketing budget, prioritizing high-impact campaigns, messages, events, and investments that maximize ROI.
Serve as a core advisor for Health Systems and Biobank markets, customers, and solutions to the SVP and cross-functional business leadership team, providing data-driven recommendations on market trends, competitive shifts, and resource prioritization.
Be the subject matter expert on Ideal Customer Persona (ICP) for the business, understanding their key pain points and associated use cases, as well as they do. Champion those insights internally, aligning the commercial organization on key messaging, insights, and campaigns that drive maximum impact.
Operationalize AI responsibly and strategically as a force multiplier to the impact of your work, from content production and market intelligence to campaign optimization and competitive analysis.
Own the creation of elite sales enablement materials and content that empower our global teams to effectively activate our solutions value across the customer lifecycle—leveraging AI-assisted content workflows to increase velocity without sacrificing quality.
Serve as the strategic bridge between Product, Sales, Business, Marketing and Communications and Customer Success, ensuring that the Health Systems commercial narrative is seamlessly integrated into every stage of the customer journey.