Product Marketing – Asset Management

Principal Financial Group • Des Moines, IA

11d • $77,000 - $91,000

About The Position

We’re looking for a Product Marketing – Asset Management professional to join our team! This role partners closely with senior asset class marketers and investment experts to develop compelling product-related content and communications across multiple platforms, including U.S. and international mutual funds, SMAs, CITs, and ETFs. The ideal candidate will have strong marketing expertise, financial services knowledge, and the ability to manage projects from concept to execution.

Requirements

• Bachelor’s degree or equivalent required.
• Minimum 2 years in financial services marketing, communications, or a related field.
• Strong understanding of financial products and asset management industry.
• Ability to contribute to product marketing and communication strategies.
• Excellent problem-solving, project management, and decision-making skills.
• Exceptional verbal and written communication abilities.
• Detail-oriented with strong planning and time management skills.
• Ability to manage multiple projects, prioritize effectively, and build strong relationships.

Responsibilities

• Collaborate with senior marketers to create product-related content and communications for various investment platforms.
• Develop investment thought leadership and marketing collateral.
• Ensure consistent and timely integration of content across print (presentations, brochures, thought leadership) and digital channels (website, social media, email, mobile).
• Lead the execution of small-scale initiatives and serve as a checkpoint for branding, tone, and compliance with legal and industry standards.
• Monitor industry trends and competitive intelligence to identify opportunities, emerging issues, and potential threats.
• Partner with product management, marketing communications, and channel marketing teams to address gaps and build awareness of products and services.
• Act as an asset class/investment team champion in positioning, messaging, and targeted communications.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees