Head of Marketing, Asset Management Group

PNC • Tysons, VA

5d • $144,000 - $226,150

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Group Marketing Manager within PNC's Marketing organization, you will be based in a PNC Marketing footprint. In this role, you will: • Manage the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. • Develop value proposition for key segments and sub-segments, incorporating key messages for relevant products • Work with market research to identify audience insights and mindset • Understand personas and decision makers and develop journey maps • Work with sales leadership to identify marketing opportunities at each stage of the sales funnel • Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI • Develop content strategy and produce thought leadership for target segments and sub-segments • Produce quarterly newsletters targeting strategic audiences • Develop prospect experience on PNC.com and maintain content updates for LOB • Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media • Lead agency management and coordination • Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. • Manage activities including coordination with legal, compliance, finance, risk and other key partners. • Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Establishes the overall direction in connection with the vision. Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results. Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners. Ensures team proactively adapts to and optimizes for a changing business environment. Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision. Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes. Manages teams' delivery of business, risk, financial, and process commitments. Establishes the budget and has the capability to apply, policies and practices for planning and administering a budget. Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results. Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to: Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking. Live the Values - Role models our values with transparency and courage. Enable Change - Takes action to drive change and innovation that will transform our business. Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making. Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Requirements

• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Roles at this level typically require a university / college degree.
• Industry-relevant experience is typically 8+ years.
• At least 5 years of prior management experience is typically required.
• Proven leadership experience with a moderate to large scope of responsibility is required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Bachelors

Nice To Haves

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Higher level education such as a Masters degree, PhD, or certifications is desirable.

Responsibilities

• Manage the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Develop value proposition for key segments and sub-segments, incorporating key messages for relevant products
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI
• Develop content strategy and produce thought leadership for target segments and sub-segments
• Produce quarterly newsletters targeting strategic audiences
• Develop prospect experience on PNC.com and maintain content updates for LOB
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
• Lead agency management and coordination
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.
• Manage activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes
• Establishes the overall direction in connection with the vision.
• Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results.
• Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners.
• Ensures team proactively adapts to and optimizes for a changing business environment.
• Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision.
• Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes.
• Manages teams' delivery of business, risk, financial, and process commitments.
• Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes.
• Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
• Cultivates diverse teams and inclusive workplaces to expand thinking.
• Role models our values with transparency and courage.
• Takes action to drive change and innovation that will transform our business.
• Takes personal ownership to deliver results.
• Empowers and trusts others in decision making.
• Raises the bar with every talent decision and guides the achievement of all employees and customers.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.
• PNC’s total rewards package includes things like time off, benefits, learning and career development, wellness programs, recognition and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees