Head of Wealth Management Marketing

Guardian Life Insurance • New York, NY

7d • Hybrid

About The Position

The Head of Wealth Management Marketing will own the strategic direction, execution, and ongoing evolution of marketing for the Wealth Management division. This person will report to the Head of Financial Protection and Retirement Services (FPRS) and Client Solutions and Wealth Management (CSWM) Marketing, and will shape the long‑term marketing vision, drive growth across established and emerging distribution channels, and oversee a high‑performing team responsible for delivering compelling, data‑driven marketing programs. This role requires a visionary marketer with deep experience in wealth management, including successfully building or scaling a Registered Investment Advisor (RIA) platform; experience in creating a marketing strategy for a new business and experience in building a strategy and execution of sales campaigns. The ideal candidate excels in fast-paced, dynamic environments, is a strong communicator, and has a proven ability to influence senior levels across the organization.

Requirements

• Bachelor's degree in marketing, business, finance, or a related field; MBA preferred.
• Extensive experience in wealth management marketing roles, with deep RIA expertise (including demonstrated experience building or scaling an RIA platform or channel).
• Deep understanding of the US Wealth landscape and the needs of HNW & affluent investors.
• Proven record of establishing go to market strategies for fund manager partnerships
• Proven success leading teams, driving strategic marketing initiatives, and influencing senior leadership.
• Exceptional communication, leadership, and organizational skills.
• Expertise in sales enablement, distribution strategy, content development, and regulatory requirements.
• Strong analytical abilities with a track record of making data‑driven decisions in fast-moving environments.

Responsibilities

• Develop and lead the comprehensive marketing strategy for the Wealth Management business, driving business growth, channel diversification, and brand presence.
• Build, scale, and optimize efforts across distribution channels including existing and new.
• Build a marketing strategy for a new wealth management business inclusive of enablement and sales campaigns.
• Lead and develop a team of marketers responsible for core marketing functions including day-to-day execution.
• Oversee the creation of compelling, high‑quality marketing collateral across platforms to support client engagement, wholesaler enablement, and advisor productivity.
• Partner closely with senior leadership, Product, Sales, Business teams, Legal, Compliance, IT, and Marketing and Communications to ensure alignment on business priorities and execution.
• Leverage deep industry knowledge to assess competitor activity, market dynamics, regulatory changes, and consumer trends, translating insights into strategic action.
• Serve as a key leader in standing up or expanding RIA offerings, including marketing infrastructure, advisor onboarding experience, and brand positioning.
• Ensure compliance with all regulatory and brand standards across communications and marketing initiatives.

Benefits

• At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.
• Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
• As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
• Explore our company benefits at www.guardianlife.com/careers/corporate/benefits.
• Benefits apply to full-time eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive