Product Marketer, Mainframe Software Division

Broadcom•Durham, NC

12d•$123,800 - $198,000•Onsite

About The Position

The Broadcom Mainframe Software Division is seeking a strategic, high-impact Product Marketer to join our thriving team. In this individual contributor role, you will lead the marketing strategy and execution for one or more core solution segments, including AIOps, DevOps, Data Management, Infrastructure, Security, & Beyond Code. This is an in-office (non-remote) position.

Requirements

Exceptional writing and presentation skills with the ability to influence stakeholders at all levels.
Adept at managing budgets, project timelines, and complex cross-functional negotiations.
Strong skills in applying data to optimize marketing programs and portfolio performance.
A self-starter who thrives in distributed teams and is eager to continually learn the evolving IT landscape.
Bachelors and 12+ years of related experience or Masters degree and 10+ years of related experience

Responsibilities

Craft comprehensive Product Marketing plans and Account-based Marketing (ABM) tactics aligned with business priorities.
Formulate compelling value propositions and author customer-facing presentations, collateral, videos, and client stories.
Incorporate market differentiation into all content and guide product teams on technical content creation.
Create high-velocity sales tools, including competitive battlecards and objection-handling talk tracks, that directly increase product adoption.
Partner with Product Management, Sales, and Value Stream leaders to tackle prioritized business challenges.
Structure quantitative analyses of product and account performance to drive data-driven decision-making.
Support analyst relations, PR, and industry events.