Product Marketer

Clera • San Francisco, CA

2d • Onsite

About The Position

A fast-growing enterprise AI platform company is looking for a Product Marketer to sit at the intersection of product and market. You'll translate frequent product releases into clear positioning, compelling stories, and sales-ready materials — playing a central role in how customers and prospects understand the platform's capabilities as both the product and category evolve.

Requirements

• 3+ years in product marketing, with a track record of delivering go-to-market for software features and releases.
• Proven experience owning end-to-end go-to-market planning and execution across multiple channels.
• Ability to explain technical products clearly to non-technical audiences — you don't need to be an engineer, but you can participate meaningfully in product reviews.
• Excellent, clear writing skills: clarity over cleverness, always.
• Habit of conducting customer research — conversations, support ticket reviews, and sales call attendance — to inform messaging.
• Regular use of AI tools for research, drafting, and content synthesis as part of your everyday workflow.
• A bias toward owning problems end-to-end rather than waiting for briefs.
• Collaborative, kind approach to teammates and customer-facing stakeholders.

Nice To Haves

• Experience targeting German enterprise IT markets (German Mittelstand).
• Comfort being on camera or participating in public-facing demos and presentations.

Responsibilities

• Own go-to-market plans for every meaningful product release and execute them across the right channels.
• Turn product releases into compelling narratives that explain why new features matter to buyers.
• Develop and maintain positioning that differentiates the product for different buyer personas and markets, including enterprise IT leaders and AI leads.
• Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers.
• Work directly with customers, support tickets, and sales calls to surface what users value most.
• Enable sales and customer success with framing, materials, and answers to difficult product questions.
• Help define category positioning for enterprise AI as the market and product continue to evolve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed