Product Manager, Xlamp

Penguin Solutions•Durham, NC

10d•$130,000 - $160,000•Hybrid

About The Position

This Product Manager will be responsible for the management of several product families within Cree LED’s existing and expanding portfolio of LED products. Primary responsibilities include product strategy, new product introduction, market and competitive analysis, business case development, product positioning, pricing, as well as managing and monitoring the overall product life-cycle and business plans. This position will be instrumental in executing business unit strategies in a dynamic market condition. This role will closely work with engineering, R&D, operations, sales and various cross-functional teams.

Requirements

Bachelor’s degree in Electrical Engineering, Mechanical Engineering or similar technical engineering + coursework in Sales/Marketing
5+ years of product management or product marketing experience
Self-motivated with strong drive to achieve business objectives
Strong personal work ethic, sense of ownership, and a resilient can-do attitude to drive projects through completion.
Ability to blend technical and commercial aspects to deliver a balanced approach to problems
Excellent verbal and written communication and presentation skills
Willingness to travel, including internationally as necessary

Responsibilities

Ownership of product life-cycle from new product concept and launch through obsolescence
Define, execute and maintain the product strategy, positioning and roadmap
Identify market needs and develop Market Requirement Documents (MRDs) and Product Requirement Documents (PRDs) for new product development with prioritized features, corresponding justification, target markets & applications, forecast and business plans
Interface with engineering, R&D, operations and sales to develop new products or enhance existing products
Develop and execute a pricing strategy to meet revenue and margin targets
Work with product marketing and corporate marketing to launch products
Lead and execute tactical actions in a timely manner on specific products to support the overall business objectives
Lead customer engagement, presentations and seminars
Be an expert on competitor’s capabilities and product positioning in the market
Work with sales on pricing and product specifications for special business opportunities
Review product sales forecasts and key accounts, monitor and understand trends and align with overall business unit
Monitor product or product line units, distribution, ASP, and revenue & margin performance against targets
Lead customer programs with early-stage prototypes and samples
Participate as product spokesperson with customers and various conferences and trade shows