Product Manager, Web Presence

Profound•New York, NY

4d•Onsite

About The Position

Profound is on a mission to help companies understand and control their AI presence. We are hiring a Product Manager, Web Presence to own our marketing website end-to-end. This isn't a maintenance role. It's a high-impact, high-ownership position for someone who treats the website as a revenue asset, obsesses over craft and design, and is determined to make it the best in the industry. You'll sit at the intersection of marketing, design, and engineering, and you'll be the person who keeps our web experience sharp, fast, and converting. If you're the kind of person who bookmarks great websites, thinks in conversion funnels, and loses sleep over a CTA that isn't performing, this is your role.

Requirements

4+ years in a web product, growth, or digital marketing role
Strong design sensibility and obsessive attention to craft; you have a point of view on what makes a great website, you can articulate it, and you hold every page and interaction to that standard
Hands-on experience with CMS platforms, A/B testing tools, and web analytics
Comfortable working across marketing, design, and engineering without losing momentum
Highly organized with a bias toward shipping; you run a tight backlog and keep projects moving
Obsessive about conversion and deeply curious about what makes buyers take action

Responsibilities

Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance
Work with the marketing team to enable them to build out template pages and be content owners
Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request
Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs
Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch
Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process
Manage the relationship with engineering to scope, prioritize, and QA web development work
Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving
Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more
Constantly scour the web for great websites and make our website an excellent resource for prospects and customers