Product Manager Web (AEM) Solutions (6-month Fixed Term, Benefitted)

Stanford Health Care•Palo Alto, CA

4d•$56 - $74•Onsite

About The Position

The Product Manager for Web/AEM Solutions is responsible for defining product features, holding platform standards, and ensuring that every experience delivered on our website system—whether uniform or tailored—meets institutional quality, compliance, and design-system expectations. The role is accountable for the ongoing stewardship of how content and features are produced, maintained, and governed within Adobe Experience Manager (AEM). The Product Manager ensures that both repeatable (uniform) work and audience-specific (tailored) work follow established system patterns, component standards, and governance frameworks—intervening when work drifts, and evolving standards when the system must grow. This role ensures that what we build and what we maintain on our website system meets the same standard—structurally sound, compliant, efficient, and true to the design system—whether it's a repeatable template or a tailored experience. It serves as the accountable steward of how work is delivered within the website system, concentrating on skill areas including product requirements definition, technical communication, compliance and data privacy application, and system stewardship. The ideal candidate brings a strong background in AEM platform management with hands on experience, a deep understanding of design systems and component-based architecture, and experience holding governance standards across distributed teams. This is a role for someone who sees stewardship as equally important as innovation—who can balance technical feasibility, user-centric design, and institutional discipline to ensure our website system remains coherent, compliant, and scalable as both uniform and tailored work continue to grow. Improves the digital presence and discoverability of content on all web properties. Provides actionable and strategic insights to empower Marketing and stakeholder teams to make informed, strategic marketing and business decisions for all web entities for Stanford Health Care.

Requirements

BA/BS, or equivalent, in Computer Science, Information Systems, Digital Media, or related field.
Six (6) years of progressive product management experience or related experience in web/digital platforms, including delivery of feature enhancements start to finish required.
Three (3) years of hands-on experience with Adobe Experience Manager (AEM) platform, including component architecture and design system governance required.
Experience working in healthcare, regulated industries, or environments with strict compliance and accessibility requirements required.
Experience managing or stewarding a design system and/or component library across multiple teams or stakeholders required.
Strong communication and presentation skills, particularly in technical communication with engineering teams and the ability to articulate system constraints, opportunities, and tradeoffs to both technical and non-technical partners.
Ability to gather requirements based on business and user needs and communicate them in detailed written document(s); demonstrated expertise in translating institutional needs into platform-viable specifications.
Deep understanding of design systems, component-based architecture, and governance frameworks within content management systems, particularly Adobe AEM.
Strong organizational and analytical skills with the ability to manage competing priorities across uniform and tailored work streams.
Understanding of technical architectures of web applications and content management systems, with deep AEM platform knowledge including templates, components, workflows, and permissions models.
Experience designing simple and intuitive user interfaces with an understanding of how design systems enable scalable, consistent digital experiences.
Knowledge of compliance, data privacy, and accessibility standards (ADA/WCAG/Section 508) and the ability to embed these into production workflows as pre-production standards rather than post-launch audits.
Ability to build consensus and work effectively within a cross-departmental team; demonstrated strong interpersonal skills and ability to drive collaboration with other departments and stakeholders without direct authority over those groups.
Ability to look further than the task at hand, identifying interrelated dependencies to minimize overall project risk and ensure system integrity across all work types.
Ability to work independently and under pressure, prioritize and complete assignments by deadlines.
Advanced knowledge of HTML & CSS and understanding of front-end development principles as they relate to AEM components and templates.
Must be well versed in both traditional and agile product development and project management methodologies such as SCRUM.
Demonstrated understanding of analytics tools to derive insights for various audiences including stakeholders in marketing as well as departments outside of marketing such as parking & transportation, billing, patient experience, and more.
Demonstrated holistic understanding of SEO and ability to leverage tools like BrightEdge to make data-driven improvements.
Demonstrated experience holding governance standards across distributed teams, including establishing, documenting, and enforcing exception processes.
Strong understanding of customer journey mapping and user-centric design principles.

Nice To Haves

Experience with Adobe Experience Cloud suite (Adobe Analytics, Adobe Target, Adobe Launch).
Familiarity with healthcare digital ecosystems, including Epic/MyChart integrations and patient-facing digital experiences.
Knowledge of AI-driven personalization and emerging web technologies.
Experience developing and maintaining governance documentation for large-scale web platforms.

Responsibilities

Translates institutional and user needs into precise, technically informed specifications that respect platform capabilities and constraints.
Gathers and articulates user needs into actionable product requirements for engineering teams in TDS, delivering detailed product requirements, use cases, and workflows along with design specifications.
Requires technical expertise to translate institutional needs into platform-viable specifications; works with business stakeholders to develop a complete understanding of requirements for new features and/or enhancements to meet website user's unmet needs.
Translates requirements into compelling user stories and detailed requirement documents, ensuring alignment between business objectives and AEM platform capabilities.
Communicates effectively with multiple technical teams in TDS to align data and product requirements, integration processes, and database architecture.
Serves as the accountable owner of the design system, component library, and delivery standards.
Holds the design system, component library, and governance standards in place across all work—whether uniform (defined templates and patterns delivered at scale) or tailored (customized experiences built for specific audiences or campaigns).
Ensures that all work entering production (uniform templates, tailored builds, campaign pages, service-line expansions) adheres to defined patterns or receives intentional, documented exceptions.
Responsible for ensuring that digital production follows system standards, that deviations are intentional and documented, and that delivery remains efficient regardless of the work type.
Develops, maintains, and evolves governance documentation and component usage guidelines for the AEM platform, ensuring consistency and scalability across all web properties.
Conducts regular audits of web properties to ensure adherence to design system standards and identifies areas requiring remediation or system evolution.
Bridges the gap between engineering, content, design, and marketing teams with clear articulation of what the system allows, what it requires, and where opportunities exist for improvement.
Articulates system constraints, opportunities, and tradeoffs to both technical and non-technical partners, ensuring informed decision-making at all levels.
Meets regularly with internal stakeholders, e.g., Marketing Strategy Team, content teams, and engineering partners, to communicate platform capabilities, limitations, and roadmap priorities.
Sets stakeholder expectations and executes on deadline and within budget.
Leads the effort for various levels of approval from subject matter experts and business stakeholders for design/tech user stories, ensuring technical feasibility is communicated clearly throughout the approval process.
Embeds regulatory, accessibility, and privacy requirements into product decisions and production workflows—not as a post-launch audit, but as a pre-production standard.
Ensures every digital experience meets regulatory, accessibility (ADA/WCAG), and institutional standards as it goes live—not after.
Develops and maintains compliance checklists and gates within the production workflow.
Partners with legal, privacy, and compliance teams to stay current on evolving regulations and translates requirements into actionable platform standards and production criteria.
Integrates accessibility and compliance testing into the product development lifecycle, ensuring all new and maintained experiences meet or exceed institutional standards.
Optimizes how both uniform and tailored work moves through the system—ensuring that repeatable work stays fast and consistent, and that tailored work is scoped, built, and delivered without undermining system integrity.
Responsible for end-to-end final delivery of new features/enhancements on websites through active participation in agile product development driven by IT including daily standup meetings, retrospectives, and planning sessions.
Works with the technical development (programming and QA) staff from the IT department to ensure that changes are developed and any questions arising from the developers are answered in a timely and accurate manner.
Monitors project progress, resolves problems, prepares and distributes reports on project velocity.
Recommends socialization/communication plan once new feature/development is complete.
Creates and delivers optimal user experience by building out experiences within AEM system in collaboration with digital designer (if needed) and internal digital team members.
Integrates testing, usability studies, research, and market analysis into product requirements to enhance user satisfaction.
Identifies KPIs for new products/features and develops dashboards/reports on feature usage and performance.
Provides recommendations for evolution/optimization based on this data.
Defines and analyzes metrics (site analytics and user feedback data) that inform the success of products.
Plans A/B multivariate testing to understand how different variables impact site performance.
Partners with Product Manager, Search Experience to ensure SEO best practices are incorporated to ensure digital visibility and findability through organic search.
Continual learning of changes in the technology landscape (search and AI) and drives recommendations on how patients search for and consume healthcare information.