Product Manager, Tracking & Data Governance

Mattel • El Segundo, CA

22h • $126,000 - $150,000

About The Position

The Opportunity:
We’re looking for a Product Manager to own tracking and tagging across Mattel’s DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements.
You’ll join a small, tech-focused team inside a large company.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Business, Analytics, or related field (Master’s/MBA a plus).
• 5+ years as a Product Manager (or similar) working on digital products, data, analytics, or marketing technology (7+ years overall).
• Direct experience owning tracking and tagging for consumer web properties, including planning, implementation, and ongoing operations.
• Strong knowledge of tag management and tracking patterns: Google Tag Manager and Google Analytics (including data layer design) Client-side and server-side tracking approaches Common media platform pixels and event standards
• Experience with server-side connections and partner integrations for measurement and activation (for example Meta/Facebook integrations, Google Customer Match, and similar).
• Proven ability to run tracking QA and monitoring, with a track record of preventing and quickly fixing data breaks.
• Strong understanding of privacy, consent, and compliance requirements for tracking, including experience working with tools like Privado and TrustArc (or equivalent).
• Strong cross-team delivery skills: write clear specs, manage scope, coordinate releases, and keep multiple teams aligned.

Nice To Haves

• Hands-on ability to debug tracking issues using browser dev tools, network logs, and tag debuggers.
• Experience with identity and consent topics that affect tracking (first-party vs third-party cookies, consent mode patterns, server-side tagging tradeoffs).
• Experience working across multiple brands/sites with shared tracking standards.
• Proficiency in JavaScript for validation and analysis.

Responsibilities

• Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements.
• Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including: Google Tag Manager (client-side and server-side where applicable) Platform pixels and tags (Meta/Facebook, Google, and other media partners) Conversion tracking and event instrumentation
• Own server-side tracking and partner connections, including integrations for activation and measurement (for example Meta conversions API, Google Customer Match, and similar partner feeds).
• Define a clear event and parameter spec for DTC tracking: required events (view, add-to-cart, purchase, sign-up, etc.) naming conventions, parameters, and IDs data layer contracts with engineering
• Drive tracking QA and monitoring: validate tag firing, payload correctness, and match rates monitor for broken tags, dropped events, latency, and volume anomalies run incident triage and coordinate fixes with engineering and vendors
• Own the toolset and vendor coordination for tracking and privacy compliance: Privacy compliance tools like Privado and TrustArc Consent mode, opt-in/opt-out behavior, and region-specific requirements documentation and audits (what runs where, why it runs, who owns it)
• Partner with Marketing, Analytics/Insights, Engineering, QA, and Agencies to prioritize needs, manage releases, and keep implementations consistent across brands and properties.
• Manage dependencies and release timing with site/app launches, redesigns, new checkout flows, and new marketing initiatives.
• Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees