Product Manager – Steel Fencing - Mission Critical

Fortified OPCO•Garland, TX

2d•Hybrid

About The Position

Fortress Building Products is seeking a dynamic Product Manager to join our Product & Brand team. This role will be responsible for building and sustaining strong product categories, meeting market demands, and providing long-term financial success for the assigned product categories. The Product Manager will interface and have direct involvement with multiple disciplines including Sales, Marketing, Product Innovations, Global Logistics, Manufacturing, Inventory Management, and Executive Leadership. The ideal candidate will be a detail-oriented individual with a high mechanical aptitude and market-focused view on profitable growth through proper product messaging, positioning, pricing, and training.

Requirements

Bachelor’s degree in marketing, business, or related field preferred
Minimum of 3-5 years of experience in product management, marketing, or technical sales within the building materials, mission critical, or construction industry
Proficient in translating and condensing highly technical product offerings and concepts effectively for a wide variety of audiences
Capable of establishing credibility with sales team, end users, and distribution partners
Collaborative, team-oriented, and skilled at working effectively with all teams across the organization
Experience with developing competitive analysis and price benchmarking for all sales channels
Demonstrated experience bringing new products to market and in successful demand creation
Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive leadership
Strong consultative selling, negotiation, and written and verbal communication skills
Professional presentation skills; confident speaking to large groups educated on the subject matter
Strong ability with Microsoft Word, Excel, PowerPoint, and Outlook
Willingness and ability to travel overnight up to 10% of the time
Must possess a valid driver's license.
Ability to work in a fast-paced environment

Responsibilities

Develop product positioning and messaging that differentiates products in the market utilizing the Fortress Development Plan process.
Develop the strategy and manage marketing programs that drive demand for assigned products.
Coordinate with Marketing and Innovations to develop and launch technical resources such as, but not limited to, displays, installation instructions, packaging, website, product guides, literature, press releases, e-blasts, videos, mailers, promotions, etc. are completed and distributed.
Optimize product market pricing and margin management with continuous cost maintenance and margin analysis to develop, communicate, and manage pricing plans consistent with company strategic plans.
Communicate the value proposition of the products to the sales team and customers and develop sales tools to support the selling process.
Create, coordinate, and conduct regular product training at all levels of the sales channel and internal teams.
Develop in-depth technical expertise in the products, their uses, and applications.
Serve as the resident expert for Fence products, including full understanding of the competitive landscape and opportunities.
Responsible for maximizing commercialization opportunities of each product line from ideation to product launch.
Develop and update annually a 1-year product plan.
In conjunction with the Supply Chain team, oversee product inventory management from a demand perspective and communicate frequently to assure in stock positions of all products.
Conduct product life cycle management analysis including market assessments and recommend product development enhancements and additions for product category expansion and profitability of the assigned product categories.
Be the packaging authority for all assigned items, including packaging improvements to address market needs, and manage creation of new product packaging.
Coordinate with factories as the primary authority for product costing, specifications, packaging, and communication of demand requirements.
Attend industry events and work trade shows as applicable.