Product Manager, Specialty

CSL

About The Position

The Product Manager for ANDEMBRY will be responsible for supporting various components of the tactical plan, specifically focused on the HCP customers and field relationships. This role will support the ANDEMBRY brand director, and other members on the Brand Team, in creating and implementing key tactical initiatives to promote and differentiate ANDEMBRY to drive the positioning of “Maximum attack protection, simply achieved”. The Product Manager will be involved in driving and measuring ANDEMBRY initiatives, such as Peer to Peer initiative, KOL management, Speaker Bureau management, as well as key point of contact for field materials and communications. The ideal candidate will have experience in rare disease, the ability to thrive in a fast-paced environment, be comfortable with managing multiple changes in direction and not afraid to work among ambiguity in certain situations. This role will need to proactively communicate with various functions across the commercial business. They should be able to work within a team environment as well as individually and be comfortable presenting information to a group of colleagues.

Requirements

BS/BA, MBA preferred
5-7 years' marketing experience with 1-2 years' experience in pharmaceutical, biotech or medical device industry
Business Acumen
Drive for Results
Strong Communication Skills
Highly collaborative
Customer Focus
Thrive in a fast-paced environment

Responsibilities

Work with the Brand Director and Team, on execution of the promotional mix strategy and plan.
Engage external agency partner to deliver brand messaging and selling resources that maximize communication effectiveness.
Lead development of branded program materials through concept, development, medical/legal/regulatory review, production and dissemination to end user.
Partner with the Brand Director to collaborate with sales training to ensure optimal rollout and execution of new materials/initiatives for launch.
Accountable for proactive management of marketing activities they are leading to assure compliance with internal Company and external requirements.
Responsible for obtaining medical/regulatory/legal guidance as needed in materials or program development process to ensure alignment early in process.
Develops and manages effective agency relationships in support of key initiatives and provides clear direction on objectives and deliverables.
Responsible for providing strategic direction to agency and outline where/how project fits into plan.
Partners with agency to provide updates, mockups, timelines to others as needed.
Identify and lead sales materials, including recommending modifications or new assets based on market dynamics and field input.
Manage STASH inventory and ensure outdated materials are cleared from STASH and Veeva.
Work with ANDEMBRY team members to lead development of tactics for non-personal plan for HCPs