Product Manager - Salesforce

Decision Foundry•Saint Paul, MN

1d•Hybrid

About The Position

Welcome to Decision Foundry - Data Analytics Division! We are a certified "Great Place to Work," prioritizing an exceptional work environment. As a global company, we embrace a diverse culture and foster inclusivity. Originating from a 19-year web analytics company, we maintain an employee-centric approach to enhance engagement and drive collective success. We are a leading Data Analytics & Salesforce consulting firm, delivering transformative digital solutions and partnering with clients to unlock the full potential of the Salesforce ecosystem, with a specialized focus on data-driven marketing, automation, and AI-powered personalization. Our core tenets include: One Team. One Theme. We sign it. We deliver it. Be Accountable and Expect Accountability. Raise Your Hand or Be Willing to Extend it. We are seeking a Salesforce Product Manager for our client. This role acts as the business-side owner, ensuring the platform drives measurable business outcomes across marketing, business development, and client relationship management. You will partner closely with IT, Information Services, and Marketing Data Analysts to define, deliver, and continuously improve Salesforce capabilities aligned with business goals. This individual will collect and present business justification for investments, prioritize the roadmap, monitor adoption and ROI, and bridge end users, executive sponsors, and technical delivery teams. They are accountable for ensuring the platform remains stable, relevant, and value-generating, maintaining awareness of its fit within broader business capabilities and adjacent systems. This role collaborates with domain-level leadership to support coherent, cross-platform outcomes. In addition to roadmap ownership and optimization, this role is responsible for defining and delivering the enablement strategy for the platform, including hands-on training and capability development to ensure users can effectively adopt and sustain Salesforce-driven processes.

Requirements

7+ years of experience in digital product management, CRM ownership, or enterprise application strategy.
Proven ability to lead cross-functional teams to define and deliver digital tools that align with business needs.
Demonstrated success in building and managing a business-focused roadmap for enterprise platforms that align to broader business capabilities and adjacent systems.
Experience partnering with IT and Deployment Program Managers to define scope, success metrics, and delivery milestones.
Strong communication, stakeholder engagement, and organizational influence skills.
Strategic product thinking paired with strong execution discipline.
Strong collaboration and facilitation skills; able to drive clarity and accountability in complex initiatives.
Comfortable managing ambiguity, prioritization, and change across competing priorities.
Comfortable designing and/or delivering hands-on training and/or establishing training programs.
Strong analytical capability—able to define, track, and communicate performance metrics.
Systems-oriented thinking, with awareness of cross-platform dependencies and downstream impacts.
Experience with project management tools (JIRA, Confluence, Smartsheet, MS Project, etc.)
Clear, confident communicator with executive presence and attention to detail.

Nice To Haves

2+ years experience with Salesforce system.
Background in business development, marketing operations, or client relationship management.
Familiarity with Agile delivery models, digital transformation initiatives and organizational change management.
Systems-oriented thinking, with awareness of cross-platform dependencies and downstream impacts.
Bachelors or Masters degree in software development, business administration, customer relations management.

Responsibilities

Define and maintain the Salesforce platform roadmap, in partnership with Program Managers/Contractors responsible for delivery execution
Surface cross-platform tradeoffs and dependencies to domain leadership when platform-level decisions impact broader business outcomes.
Partner with Product Owners, IT, and Business Leaders to establish program goals, deliverables, and KPIs.
Lead operational readiness and change enablement for new digital tools and enhancements.
Surface Salesforce-related dependencies, risks, and impacts to Program Managers and Digital Operations leadership
Track program progress through defined metrics (adoption, usage, quality, and satisfaction).
Establish platform KPIs and success metrics tied to adoption, data quality, and business outcomes.
Manage third-party vendors and service providers to ensure accountability to scope and SOWs
Partner with domain-level leadership to ensure platform roadmap decisions support coherent, end-to-end business capabilities.
Partner with Digital Operations Leadership to ensure Salesforce initiatives align with overall application ecosystem.
Design, Develop and deliver training programs or identify contract needs to support office hours and self-service learning paths for employees of all levels
Track progress, risks, and changes through training and onboarding phases; communicate updates to leadership.
Serve as a business escalation point for Salesforce-related tradeoffs impacting scope, adoption or outcomes.
Define what successful Salesforce usage looks like across user groups (Sales, Business Development, Project PMs).
Design and personally deliver targeted training sessions for core user groups and power users.
Develop lightweight enablement materials, playbooks, and usage guidance aligned to business processes.
Reinforce expected behaviors and workflows through training, communication, and ongoing engagement.
Partner with business stakeholders, Program Managers, BAs, and IT to identify adoption gaps and adjust enablement accordingly.
Partner with other Product Managers, Business Analysts and Application Specialists to identify technical/business gaps and adjust accordingly.
Champion Salesforce-specific delivery and documentation standards in partnership with IT and Program Management
Partner with Digital Operations Leadership to align with enterprise governance model.
Provide feedback and recommendations to improve Salesforce delivery and enablement effectiveness.
Collaborate with vendors and delivery partners to ensure solutions align with business needs and enablement goals.