Responsible for developing a new product line into a profitable product line, or expansion of existing products into new regions and/or major customer through PLM team/s. Strong emphasis on bringing new products and line extensions to market but also has overall product line management responsibility. Responsibilities include product line strategy, new product development, pricing, profitability, and marketing. In addition to classic product management functions, individual will successfully commercially manage new products transitioned from a second product management team. Position has cross-functional responsibility working with Sales, Engineering, Manufacturing, and Distribution Channels. Recruit, select, manage and develop employees.