Product Manager, Patient Communications
About The Position
At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives. Patient communications is one of the highest-leverage surfaces we own. Every SMS and email we send is a touch point in the prescription journey — a moment where we can reduce friction, build trust, and keep patients on track. Right now, we send messages. We want to send the right messages, to the right patients, at the right moment. You'll own the end-to-end patient communications product: the strategy, the roadmap, and the day-to-day execution. That means driving a more personalized patient journey through segmentation, journey mapping, and a rigorous experimentation program. You'll work at the intersection of our patient portal, checkout flow, and outbound communications — ensuring the experience is cohesive and not siloed. This is a builder role. There is meaningful infrastructure to stand up, a clear problem space to own, and direct impact on patient outcomes.
Requirements
- Bachelor’s Degree
- 3+ years of product management experience, with demonstrated ownership of a communications, lifecycle, or engagement product
- Familiarity with Twilio or a comparable SMS/messaging platform — you don't need to have built the infrastructure, but you need to understand how it works
- Some experience with customer or patient journey thinking — segmentation, lifecycle stages, or personalization — even if you haven't built a full program from scratch
- An experimentation mindset — you know how to frame a hypothesis, design a test, and draw conclusions from data
- Experience working on a product where communications connect to an in-app experience (portal, app, or checkout), not just standalone outbound messaging
- Comfort in a fast-moving environment where you'll need to build structure, not just follow it
Nice To Haves
- Healthcare or regulated environment experience is a plus, not a requirement
Responsibilities
- Own the patient communications roadmap across SMS and email — prescription status updates, refill reminders, onboarding flows, and beyond
- Build the foundation for patient journey mapping: define lifecycle stages, segment patients by behavior and need, and design tailored communication tracks for each
- Design and run A/B tests and experiments to optimize message timing, content, cadence, and channel — with a clear framework for what we learn and how we act on it
- Ensure communications are deeply integrated with the patient portal and checkout flow, not bolted on — the in-app and out-of-app experience should feel like one journey
- Partner with engineering to build on top of Twilio, understanding its capabilities and constraints well enough to make sound product and architecture decisions
- Define the metrics that matter — open rates, click-through, on-treatment rates, support deflection — and drive toward them
- Work with clinical and compliance to ensure all communications meet regulatory requirements
- Collaborate with design and content to make every message feel warm, clear, and on-brand
Benefits
- Full-time employment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
