Product Manager of Retention

Nuts.com • Jersey City, NJ

6d • Onsite

About The Position

As Product Manager of Retention, you will own the strategy, roadmap, and execution for how we keep and grow customers after the first order. This is one of the highest-leverage problems in the business: small, durable improvements in retention compound into outsized revenue, and you'll own the products, programs, and experiences that move it. This role sits at the intersection of customer experience, data, and lifecycle marketing. You'll work closely with Growth, CX, Merchandising, Data, Engineering, and Design to build experiences that bring customers back, deepen their relationship with the brand, and remove the friction and quality issues that cause them to lapse. You'll use AI effectively and thoughtfully, making sure the retention programs we build today get smarter as our customer base and channel mix evolve.

Requirements

• 5+ years of product management experience, with a track record of shipping experiences and programs that measurably improved retention, repeat rate, or lifetime value.
• Think in cohorts and lifetimes, not sessions. Understand retention curves, cohort analysis, and LTV, and can translate them into a roadmap of iterative experiments and big bets.
• Develop a deep, qualitative understanding of why customers come back and why they leave, and build products that address the real reason rather than the surface symptom.
• Translate data into action quickly and drive decisions. Partner naturally with data and engineering to instrument what you ship and learn from it.
• Understand the difference between rescuing one churning customer and building the program that prevents the churn at its source.
• Take a tangle of lifecycle touchpoints and quality issues and turn it into a sequenced, actionable roadmap that adapts as we learn more.
• Comfortable with AI. Familiar with frontier models' capabilities and limitations and how to use them effectively — to personalize journeys, anticipate churn, and make our lifecycle smarter over time.
• Comfortable pressure-testing the data itself. Treat instrumentation gaps as part of the job rather than a blocker.
• Distill complexity and drive clarity across functions. Bring your partners along with you, and make the work more fun because of it.
• Bachelor's degree in elated field
• Minimum 5 years of product management experience, preferably in eCommerce, DTC, or subscription businesses, with direct ownership of retention, lifecycle, or growth products
• Strong knowledge of retention and lifecycle fundamentals, including cohort analysis, LTV modeling, experimentation and A/B testing, and lifecycle tooling (ESPs, CDPs, subscription platforms, and analytics tools like Mixpanel or Amplitude)

Responsibilities

• Own the retention product roadmap end to end — onboarding flows, replenishment and reorder, loyalty, win-back, subscription (Auto-Delivery) growth and experience, and post-purchase experiences — prioritizing the work that most durably improves cohort retention.
• Own blended 12M LTV as your key metric, but break it down into faster feedback loop chunks, set defensible targets, and tie every initiative back to retention, repeat rate, and customer lifetime value.
• Use quantitative and qualitative data to find where lifecycle investment creates the most leverage.
• Pinpoint the moments and root causes that drive customers to lapse — including quality and experience issues like seasonal melt and holiday freshness — and build the products and interventions that address them before a customer churns.
• Partner with Engineering and Data to own the health of our lifecycle infrastructure: identity resolution, event schemas, and messaging deliverability, so every program is built on data we trust.
• Design experiments, measure what matters, and partner with Data to make our customer experience smarter with every interaction — from segmentation to proactive CX workflows.

Benefits

• A high-growth and rewarding role in a foundationally strong and rapidly evolving business
• Annual Salary Range: $145,000 - $165,000 plus annual bonus
• Excellent benefits including a 401K Match
• Paid Maternity, Adoption and Paternity leave
• And all the Nuts.com snacks your heart desires + a 40% employee discount

What This Job Offers

• Job Type: Full-time
• Career Level: Senior