Product Manager-Marketing Measurement & Media Analytics

Lowe's Companies, Inc.•Charlotte, NC

2d•Onsite

About The Position

The Product Manager owns the vision and strategy, roadmap, and feature definition for individual products within a product group. Responsibilities include writing stories to define outcomes and product requirements as well as planning and managing product features through the product development process. This role manages the product backlog while prioritizing work and making product-related decisions based on the needs and expectations of customers and stakeholders. Finally, this role will focus on identifying key gaps in product features, capturing product requirements, and defining outcomes or objectives and key results (OKRs).

Requirements

Bachelor’s degree in business, marketing, engineering, communications, or related field or equivalent years of experience in lieu of education requirement, if applicable
2 years of experience in two or more of the following: project management, product management, business analysis, program management, experimentation, or product marketing
1 year of experience in product and/or experience management.
Experience owning product strategy, roadmap development, and delivery execution.
Proven ability to manage products through the full product lifecycle.

Nice To Haves

Master’s degree in business administration or similar advanced degree
Product management experience, preferably within data, analytics, martech, adtech, or measurement domains
Strong understanding of data products and analytical platforms.
Understanding of Marketing ROI measurement
Experience working directly with senior business stakeholders.

Responsibilities

Define and maintain the product vision, strategy, and roadmap for marketing measurement capabilities.
Translate marketing business objectives into scalable product solutions and measurable outcomes.
Prioritize opportunities based on business value, customer needs, technical feasibility, and organizational goals.
Develop business cases and success metrics for new measurement capabilities and enhancements.
Drive adoption and utilization of measurement products across Marketing teams.
Own products and capabilities supporting: Media measurement and performance analytics, Marketing attribution and transaction attribution, Incrementality testing frameworks, Customer and audience measurement, Marketing scorecards and KPI reporting, Campaign performance measurement, Marketing ROI and investment optimization, Audience activation measurement, Cross-channel performance analytics.
Create and manage product backlogs, requirements, user stories, and acceptance criteria.
Partner with Engineering and Data teams to deliver scalable data products and measurement capabilities.
Ensure product solutions are designed with data quality, governance, privacy, and scalability in mind.
Lead product discovery activities to identify user needs and validate solutions.
Coordinate cross-functional delivery efforts and proactively remove blockers.
Serve as the primary liaison between Marketing business teams and technology partners.
Facilitate alignment across Marketing, Martech, Analytics, Engineering, Privacy, and Data Science teams.
Drive prioritization discussions and manage competing stakeholder demands.
Present product strategy, roadmap updates, and business outcomes to senior leadership.
Translate technical concepts into business language and business requirements into actionable technical requirements.
Partner with analytics and data science teams to establish measurement methodologies and standards.
Support attribution, MMM, experimentation, and incrementality initiatives through product capabilities.
Ensure marketing stakeholders have access to trusted and actionable performance insights.
Drive consistency across marketing KPIs, scorecards, and reporting frameworks.