Product Manager, Loyalty and Checkout

CSC Generation•Cottonwood Heights, UT

About The Position

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. We are looking for a Product Manager to own two of the most critical areas of our business: our paid loyalty program, Summit Club+, and the lower funnel experience, including cart, checkout, order confirmation, wishlist, and post purchase moments. This role sits at the intersection of growth, customer experience, and monetization. You will be responsible for maximizing conversion rate optimization across the lower funnel while amplifying the strong early momentum of Summit Club+ and evolving it into the best loyalty program in the outdoor industry. This is a high impact role with direct influence on revenue, margin, and customer lifetime value. You will operate in a fast paced environment with minimal layers of management and meaningful ownership from day one. This role reports to the Vice President of Product and UX.

Requirements

3 to 5+ years of product management experience.
Experience owning checkout, subscriptions, loyalty, or retention programs.
Demonstrated CRO and growth impact.
Strong analytical and experimentation skills.
Ability to ship iteratively in fast paced environments.
Excellent communication skills.
Experience with GA4, Looker, SQL, or similar tools.

Responsibilities

Own Summit Club+ loyalty strategy and execution
Own the product vision, roadmap, and execution for Summit Club+, Backcountry’s paid loyalty subscription.
Partner with marketing, analytics, and finance to grow membership, improve retention, and increase member lifetime value.
Define and evolve benefits, experiences, and mechanics that differentiate Summit Club+.
Integrate loyalty across the full customer journey.
Drive lower funnel conversion and experience:
Own the cart, checkout, receipt, wishlist, and post purchase experience.
Lead CRO initiatives across the lower funnel.
Balance speed, clarity, trust, and margin.
Ship fast, high quality improvements with engineering.
Data driven growth and optimization
Define success metrics for loyalty and funnel initiatives.
Use experimentation and analysis to prioritize work.
Adjust strategy based on performance.
Cross functional leadership
Work closely with engineering, design, marketing, merchandising, analytics, and operations
Translate business goals into product requirements.
Influence strategy through clear communication.

Benefits

Executive Access – Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
AI-First Skill Building – Get hands-on with the most advanced AI tools on the market. From automation to prompt engineering, you’ll develop a modern tech stack that sets you apart in any industry.
Accelerated Career Path – High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
Competitive Benefits – Paid time off, 401(k)/RRSP match, comprehensive medical/dental/vision, supplemental policies, and employee discounts at our portfolio companies.

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