Product Manager, Guest AI

Ulta Beauty, Inc.•Bolingbrook, IL

23h

About The Position

Ulta Beauty is building best-in-class Data & AI capabilities to create meaningful enterprise value and elevate the guest experience across digital and assisted channels. Guest AI is a core pillar of this strategy, focused on driving AI capabilities and features that meet guests where they are, on‑site and off‑site, while expanding Ulta Beauty’s discoverability, reach, and commerce through intelligent, data‑driven experiences. We are seeking a Product Manager – Guest AI to own the strategy, roadmap, and business outcomes for guest‑facing AI initiatives. This role is accountable for bringing AI directly to the guest by leading on‑site and off‑site Guest AI experiences, unlocking new commerce capabilities, and ensuring AI‑powered touchpoints drive discovery, engagement, and conversion. This role will also own the Product Feeds Strategy, including how Ulta Beauty leverages product and product‑feed data to power AI experiences, personalization, and distributed commerce across internal and external channels. The Guest AI Product Manager leads a portfolio of initiatives and has Product Owner(s) reporting into the role, who are responsible for day‑to‑day execution and delivery.

Requirements

Bachelor's or Master's degree in Computer Science, Artificial Intelligence, Business Administration, or a related field.
8–10+ years of product management experience, including ownership of complex, cross‑functional, guest‑ or customer‑facing digital products
Strong understanding of AI concepts (e.g., machine learning, NLP, generative AI) and data‑driven product development
Proven ability to lead through influence in a matrixed organization and align diverse stakeholders around a shared vision
Excellent strategic thinking, problem‑solving, and analytical skills with a strong bias toward data‑driven decision making
Experience working in Agile/Scrum product delivery environments
Exceptional written and verbal communication skills; comfortable presenting to senior leadership
Experience working with cloud data, AI platforms, and product feed ecosystems (GCP, Azure, AWS preferred)
Retail, ecommerce, or consumer digital experience strongly preferred
Passion for guest‑centric design and leveraging AI to expand discovery, reach, and commerce

Responsibilities

Define and own the Guest AI vision, strategy, and multi‑phase roadmap, aligned to enterprise AI priorities, guest experience goals, and commerce growth
Drive AI capabilities and features that meet guests where they are, enabling on‑site and off‑site guest engagement across digital touchpoints
Lead Guest‑facing AI initiatives that expand discovery, personalization, assistance, and commerce, increasing Ulta Beauty’s reach and relevance
Own the Product Feeds Strategy, including how product and product‑feed data are structured, enriched, and leveraged to power AI experiences and distributed commerce
Identify and prioritize AI opportunities with clear problem statements, value hypotheses, and success metrics tied to guest and business outcomes
Lead the end‑to‑end product lifecycle, from discovery and experimentation through launch, optimization, and scaling
Partner with Engineering, Data Science, UX, Marketing, Guest Services, and Digital Product teams to translate strategy into executable initiatives
Provide strategic direction and prioritization across multiple Guest AI initiatives, balancing near‑term impact with foundational data and AI investments
Lead, coach, and develop Product Owners, ensuring strong execution, healthy backlogs, and alignment to roadmap priorities
Socialize product vision, roadmap, progress, and outcomes with senior leadership and cross‑functional stakeholders
Own success measurement for Guest AI, including guest experience metrics, adoption, discoverability, commerce impact, and operational performance
Manage vendor and AI platform partnerships, ensuring tools and solutions align to product strategy and deliver measurable value
Partner with Finance on investment decisions, ROI measurement, and ongoing cost management for Guest AI initiatives
Stay current on advancements in AI/ML and generative AI, applying relevant innovation responsibly to guest‑facing experiences