Product Manager, Digital Buying & Selling

Lennar•Atlanta, GA

8d•$107,400 - $134,200

About The Position

Lennar Digital is building the future of how Americans buy homes, and we're looking for a Product Manager who wants to be at the center of the digital buying and selling experience. You'll own products across the home buying journey, building tools that elevate how our New Home Consultants sell and how our buyers experience finding their next home. Our team is built to move with urgency and create a real edge in an established industry. That means we expect our PMs to use AI as a force multiplier across the full product lifecycle, from running richer discovery and finding patterns in user behavior across large data sets, to drafting requirements, prototyping solutions, and gaining stakeholder consensus.

Requirements

Bachelor’s degree required
2+ years of product management experience building digital products
Deep domain expertise in product management strategy, tools, and methodologies
Proven ability to manage and align cross-functional stakeholders, driving clarity, collaboration, and accountability across teams
Strong analytical capabilities and a solid knowledge of website analytics tools (e.g., Google Analytics, Optimizely, Fullstory, Hotjar, etc.)
Strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth, and overall deliverables
Strong communication skills and executive presence; effective presenter and collaborator
Ability to think strategically, prioritize, identify, and resolve problems in a complex, dynamic environment

Responsibilities

Develop and drive a highly visible roadmap and work closely with data science, design, UX, and engineering to bring new features to market, using AI to accelerate discovery, generate and pressure-test feature hypotheses, and move from insight to decision faster.
Lead the development of digital tools that streamline the sales process, equipping the sales team with intuitive, effective experiences that improve selling performance and drive home sales.
Partner cross-functionally to integrate existing digital products and systems into a cohesive sales workflow, ensuring tools work seamlessly together to support sales team efficiency and data consistency.
Analyze behavioral data to better understand user needs, suggest improvements, and conduct A/B tests to increase conversion.
Gain a deep understanding of the user experience, identify and fill product gaps, and generate new ideas that drive adoption and growth.
Use AI tools actively to increase personal output and quality, from drafting product briefs and user stories to synthesizing customer feedback and stress-testing product decisions before they reach the team.
Translate high-level strategy into detailed technical requirements and high-fidelity prototypes.