Product Manager, Customer Journey & Omnichannel Marketing, Erda-iDRS

Johnson & Johnson Innovative Medicine • Horsham, PA

1d • Onsite

About The Position

Johnson & Johnson is currently recruiting a Product Manager, Customer Journey & Omnichannel Marketing for Bladder Cancer (erda-iDRS), located in Horsham, PA. The Omnichannel Product Manager will work with the Customer Journey & Omnichannel Product Director to help execute customer experience marketing strategies for erda-iDRS treatment in Bladder Cancer. In this role, you will be responsible for developing and implementing marketing strategies that enable providers and patients to start and stay on our therapies, with specific focus on the execution of the omnichannel & customer journey marketing strategies. The product manager will work closely with internal partners and the brand team to execute and deliver resources that strengthen customer experience for erda-iDRS.

Requirements

• A minimum of a Bachelor’s degree is required
• A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program
• Experience with project management
• Healthcare experience or pharmaceutical industry knowledge
• Ability to travel up to 25% which may include overnights and weekend travel.

Nice To Haves

• MBA or advanced degree in related field is helpful.
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time

Responsibilities

• Lead the execution of strategies, engagement.ai, and portfolio synergies to achieve business goals ensuring strong pull-through of key brand messages across all non-customer-facing channels
• Lead marketing tactic execution for omni-channel and non-personal promotion ensuring coordinated engagement across field, digital, email, media, and customer experience channels to drive awareness, consideration, and adoption across targeted customer segments
• Optimize engagement performance through data, insights, and Engagement.ai capabilities, continuously refining channel mix, content sequencing, and targeting to improve customer activation and business outcomes of all tactical execution plays.
• Ensure omnichannel tactical deployment are developed and performed in close partnership with Sales, Medical Affairs, Precision Medicine, other key internal partners and the INLEXZO brand team
• Help lead content development for sales meetings, selling assets, and non-personal promotion assets and partner with HCC and regulatory to ensure approvable assets.
• Partner with Sales Learning and Development to ensure specialists are knowledgeable on the product and disease state.
• Work with print production and sample agencies to ensure resources to support field selling efforts and new patient starts as well as managing agency relationships.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level