Purchase)

Kimberly-Clark•Atlanta, GA

4d•Hybrid

About The Position

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Kimberly-Clark Professional (KCP) CX & Marketing organization aims to be an innovative, “customer-first” thought leader and invaluable business partner to all industry end users and distributors by providing insights-driven solutions that meet unique needs. The team strives to exceed Channel and End User expectations with unparalleled thought leadership and innovative category technology, resulting in relevant solution bundles that maximize KCP's competitive advantage, share leadership, volume growth, and best-in-class partner status. Their Purpose is to unlock quantifiable growth through brand leadership for long-term market dominance. The Vision is to be a united team focused on customer needs, innovative marketing, and data-driven execution. They prioritize transparency, a customer-centric approach, data-driven decisions, and empathetic collaboration. Upholding values of integrity, curiosity, tenacity, agility, and inclusivity, the team is committed to continuous improvement and adapting to changes while celebrating diversity as a strength. The Product Manager for CRM & Sales/Marketing Enablement owns the strategy, roadmap, and delivery of CRM capabilities that support demand generation, lead management, opportunity tracking, and purchase conversion. This role is accountable for enabling seamless, data-driven pre-purchase and purchase experiences across channels. Working closely with Journey Managers, Experience Design Architects, and Product Designers, this role ensures that CRM capabilities are aligned to journey goals, experience blueprints, and internal workflows. The Product Manager translates business needs into scalable platform solutions—primarily within Salesforce and integrated tools—to drive customer acquisition, sales productivity, and marketing effectiveness.

Requirements

6+ years of product management experience, including 3+ years working in the Salesforce ecosystem.
Bachelor's degree
Proven track record of delivering CRM capabilities that drive business results in B2B or B2B2B environments.
Experience with marketing automation platforms and sales enablement tools.
Strong understanding of sales and marketing processes, lead lifecycle, and opportunity management.
Proficiency in agile methodologies, backlog management, and cross-functional collaboration.
Ability to translate business needs into technical requirements and user-centric solutions.

Nice To Haves

Experience working with Journey Managers, Experience Designers, and cross-functional product teams.
Familiarity with service blueprinting, experience mapping, and workflow design.
Strong communication and storytelling skills to influence stakeholders and drive alignment.
Experience with AI/ML, data strategy, and CRM analytics.
Vendor management and experience with CRM ecosystem tools (e.g., CPQ, pricing, commerce, Microsoft Copilot).

Responsibilities

Define and evolve the CRM product vision for sales and marketing enablement, aligned to customer journey goals and business outcomes.
Partner with Journey Managers to ensure CRM and supporting capabilities support the execution and continuous improvement of pre-purchase and purchase journeys.
Stay attuned to industry trends, customer needs, and competitive benchmarks to inform product direction.
Establish a persona-based CRM platform and technical solutions that supports differentiated experiences and drives internal adoption with a focus on marketing and sales roles.
Collaborate with Experience Design Architects to ensure CRM capabilities align with service blueprints and experience architecture.
Work with Product Designers to translate experience strategy into tangible workflows, UI/UX, and technical product designs.
Partner with sales, marketing, and digital teams to capture requirements and prioritize enhancements that improve conversion and productivity.
Strong collaboration with customer-facing web Product Manager to ensure seamless omnichannel pre-purchase and purchase experience.
Lead product development from discovery through delivery, including backlog management, sprint planning, and release communication.
Translate roadmap into executable features and user stories in partnership with Product Owners and technical teams.
Ensure CRM integrations with marketing automation, CPQ, pricing, and commerce platforms are seamless and scalable.
Track adoption and impact using KPIs such as lead conversion rate, opportunity velocity and closed/won rate, and campaign ROI.
Define and maintain a CRM data strategy that supports a 360° customer view and enables AI/ML-driven insights.
Ensure data quality, governance, and analytics capabilities support forecasting, segmentation, and personalization.
Leverage Salesforce as a system of intelligence to simplify processes and drive automation and decision-making.
Partner with enablement and change teams to drive adoption of CRM capabilities across sales and marketing teams.
Communicate product vision, roadmap, and results to stakeholders and leadership.
Foster a culture of continuous improvement through feedback loops, testing, and iteration.

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume