Manager, Marketing CRM

Kirkland's•Brentwood, TN

About The Position

The Manager CRM helps drive innovation, creativity and analytics within The Brand House Collective Marketing group. The Manager CRM is the program’s master strategist and manages all aspects of email and SMS. Including program direction, assists with production, analytics & reporting, technology oversight & enhancements, and conducting a testing program.

Requirements

Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or a related field required.
5 years of demonstrated experience in direct marketing campaigns with a minimum of 3 years’ experience in Email Marketing or related.
1 - 2 years of previous Supervisory/Management experience preferred.
Analytical and/or reporting experience preferred.
Demonstrated experience managing and relationship with an Email Service Provider (ESP) required.
Proven experience in driving innovative direct marketing campaigns, particularly Email and SMS programs.
Demonstrated experience using web analytics tools and HTML, preferred.
Retail experience a plus.
Excellent written and verbal communication skills; prior consulting experience a plus.
Strong knowledge of database marketing concepts.
Ability to use Excel and reporting packages to turn data into meaningful insights.
Ability to work at a computer for extended periods of time.

Nice To Haves

1 - 2 years of previous Supervisory/Management experience preferred.
Analytical and/or reporting experience preferred.
Demonstrated experience using web analytics tools and HTML, preferred.
Retail experience a plus.
Excellent written and verbal communication skills; prior consulting experience a plus.

Responsibilities

Assist in planning and leading overall email strategy, vision, and roadmap to drive year-over-year traffic growth.
Create engaging email marketing campaigns that have the right content and deliverability to best drive shoppers to our website and stores.
Create and lead a testing program which drives growth in the email program.
Provide forecasting and reporting of email metrics and provide recommendations to management.
Oversees the strategy and execution of SMS.
Work with loyalty and consumer insights peers to segment key shopper targets.
Co-lead new email product creation, including identifying business requirements and managing implementation.
Lead and manage CRM Marketing Team and third-party vendor relationships.
Develop and maintain efficient processes within the CRM Marketing Team and yield effective results that will drive revenue and traffic.
Collaborate with internal teams to ensure that content is effective, accurate and complies with established legal guidelines.
Strategize and execute marketing plans which drive new customer acquisition.
Conduct continuous AB testing and research of new marketing trends and best-practices.
May perform other duties as necessary.
Champions and demonstrates a commitment to The Brand House Collective Values