Head of Marketing, CRM
About The Position
We are re-positioning monday CRM. We are moving beyond the traditional CRM label to become an AI-native revenue orchestration platform. This isn’t about tacking on AI features; it is about creating a new category we call "Monday AIR" (AI Revenue). We are hiring for a Head of Marketing to lead this pivot. You will inherit a product with $100M+ ARR and a target of reaching $100M+ in 2026. Backed by a $40M+ budget, your job is to build the brand identity, drive the demand gen strategy, and establish us as the leader in autonomous revenue operations. About The Role Category Creation: You will pioneer the "AI Revenue Engine" narrative. You need to distinguish us from both the legacy giants (Salesforce, HubSpot) and the new wave of AI-native tools (Attio, Clay) Revenue Growth: You will own the strategy to drive +40% YoY growth. This means optimizing CAC, increasing pipeline velocity, and demonstrating marketing’s direct contribution to revenue Product Marketing: You will spearhead the GTM for our new AI-powered features and consumption models. This includes everything from sales enablement to executive launch events Team Building: You will scale a marketing organization across product marketing, demand gen, content, and brand, moving us from "monday.com's CRM" to a standalone powerhouse Success in the First 18 Months Looks Like: Establishing Monday CRM as the recognized leader in the "AI Revenue Engine" category Achieving 15%+ adoption of AI features within our target segments Scaling qualified pipeline by 40% while maintaining efficiency
Requirements
- 12+ years B2B SaaS marketing leadership, with 5+ years in senior/executive roles
- Proven track record scaling marketing from $50M to $150M+ ARR
- Experience managing $30M+ budgets with demonstrated ROI and pipeline impact
- AI product marketing or category creation experience—marketing genuinely transformative technology, not just awareness
- Built and led teams of 15+ across multiple marketing disciplines
- Deep expertise in demand gen, product marketing, brand building, and customer marketing for SMB/mid-market segments
- Data-driven approach with strong analytical skills and martech stack proficiency
- Exceptional executive presence and cross-functional leadership
Nice To Haves
- Experience at AI-native SaaS companies or marketing AI/ML-powered products
- Background in revenue operations or competitive repositioning against established incumbents
- Consumption/usage-based pricing model expertise
- Global marketing experience across North America and EMEA
Responsibilities
- Category Creation: You will pioneer the "AI Revenue Engine" narrative. You need to distinguish us from both the legacy giants (Salesforce, HubSpot) and the new wave of AI-native tools (Attio, Clay)
- Revenue Growth: You will own the strategy to drive +40% YoY growth. This means optimizing CAC, increasing pipeline velocity, and demonstrating marketing’s direct contribution to revenue
- Product Marketing: You will spearhead the GTM for our new AI-powered features and consumption models. This includes everything from sales enablement to executive launch events
- Team Building: You will scale a marketing organization across product marketing, demand gen, content, and brand, moving us from "monday.com's CRM" to a standalone powerhouse
Benefits
- Opportunity to join a well-funded, proven company with big ambitions, competitive salary and benefits package, bonus potential, and eligibility to take part in the company equity incentive program
- An amazing company culture that values transparency and collaboration while never forgetting to have fun while we work!
- Monthly stipends for food, wellness, and commuter/remote work
- Fully dedicated learning and development team that provides opportunities for our employees to hone and gain new skills
- Award-winning work environment - named a “Best Place to Work” by BuiltIn as well as “Great Place To Work” certified
- We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding
- A global work environment with employees in Tel Aviv, New York, San Francisco, Denver, London, Kiev, Sydney, São Paulo, and Tokyo
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
