Head of CRM & Lifecyle Growth

RVL Pharmaceuticals Inc.•Bridgewater, NJ

5d•Remote

About The Position

At RVL Pharmaceuticals, CRM isn’t simply a communication channel, it’s a core driver of revenue and long-term customer growth. We’re looking for a Lifecycle Marketing lead to architect and optimize how customers move from first touch to loyal subscriber. You’ll partner across Growth, Media, and Data teams to transform lifecycle marketing into a measurable driver of revenue and customer loyalty. The Ideal Candidate You think beyond campaigns and approach lifecycle marketing as a system designed to drive long-term customer value. You: Are energized by building systems that compound customer value over time.

Requirements

Have 5+ years leading CRM/lifecycle strategy in DTC (subscription required, Rx preferred)
Have a proven record improving subscription conversion, retention, and LTV
Have managed agencies or high-performing internal CRM teams
Love turning data into action
Know HubSpot (or similar ESP) inside and out

Responsibilities

Define lifecycle stages (lead → first purchase → subscriber → at-risk → win-back → referral → high value)
Map and optimize journeys across email and SMS
Identify revenue leaks and friction points
Build dynamic segmentation based on behavior & product usage
Design automated, triggered lifecycle programs that drive conversion and repeat purchase
Improve subscription opt-in rates
Reduce churn with structured mitigation journeys
Build high-performing win-back flows
Drive trade-up and cross-sell logic
Influence cart behavior and repeat purchase cadence
Build quarterly lifecycle optimization roadmaps
Implement personalization frameworks (messaging, timing, offers)
Lead experimentation (A/B testing by behavior segment)
Develop channel-specific strategies across Email & SMS
Create messaging briefs and partner with agency for compliant, high-performing creative
You won’t operate in a silo, partner closely with Growth Marketing
Optimize lead → first purchase conversion
Identify high LTV acquisition signals
Connect paid media, CRO, and retention into one performance ecosystem
Own CRM dashboards and retention reporting
Build predictive LTV and churn models
Translate insights into action
Monitor deliverability and engagement quality
Present clear, executive-ready performance updates
Audit and evolve existing CRM journey architecture
Direct and manage AOR against performance targets
Manage HubSpot (or equivalent ESP) product & campaign administration
Maintain list hygiene and deliverability standards