Product Manager, Analytics & Insights

WebMD•Madison, WI

218d

About The Position

The Product Manager leads the planning, development, launch, and marketing of the company’s new products and/or significant product enhancements. This role will focus on the expansion of our product analytics and insights across a wide range of healthcare and marketing data sets with an initial focus on patient education insights and impacts. The Product Manager also serves as a market knowledge leader within the team. The Product Manager must be able to both define the product insights but also explain the value and recommended actions that can be taken based on the results.

Requirements

Minimum of 3 years of experience in product development, product launches, Agile, and product management preferred
Minimum of 3 years of experience in data analytics with product content utilization, marketing and/or healthcare claims data
Minimum of a Bachelor’s degree or equivalent experience, in Business, Marketing or Software Engineering
Proficiency in utilizing AI to produce insights, visualizations and documentation
Proficiency in the healthcare and privacy domain, regulations, and associated software, applications, and architecture (HIPAA, GDPR, etc)
Proficiency in the marketing domain, regulations, and associated software, applications, and architecture
Ability to analyze product performance and market data then develop recommendations and improvements to products and infrastructure
Ability to set priorities and manage time to complete tasks and meet deadlines
Ability to communicate detailed, persuasive information to all stakeholders - verbally or in writing
Ability to adhere to strict design principles and policies
Ability to translate ideas and customer input into creative products and solutions
Ability to coach and train co-workers on policies, processes, and best practices

Responsibilities

Product Planning: Leads the discovery process and market research regarding product and customer requirements
Defines the product vision
Collaborates with stakeholders to develop revenue and customer satisfaction forecasts
Completes the return on investment analysis for product
Product Development: Manages the entire product development life cycle for both new products and enhancements to existing products
Creates, maintains, and manages the product road map
Ensures all stakeholders understand and support product requirements and specifications
Defines all points of integration with third party systems
Collaborates with stakeholders during sprints, development, and testing
Product Launch / Marketing: Partners with marketing to define the go-to-market strategy
Assists with defining product positioning, target markets, and messaging of key product features and benefits
Serves as the product evangelist for internal and external stakeholders and clients
Serves as subject matter expert on product, product usage, and anticipated benefits
Technical Leadership: Assists with training and mentoring Product Managers
Stays informed on emerging trends and technologies in the market
Provides thought leadership on product design, utilization, and effectiveness to stakeholders across the company
Defines, monitors, and analyzes product performance data to continually improve products, utilization, and infrastructure