Product Manager - Acquisition & Execution

Epson America, Inc. • Los Alamitos, CA

3d • $137,419 - $188,949 • Hybrid

About The Position

Epson is a global technology leader focused on efficient, compact, and precise innovation. This Product Manager role is key to developing and executing Epson's direct-to-consumer subscription program. Responsibilities include defining subscription plans, pricing, promotions, acquisition strategies, customer messaging, business requirements, Terms and Conditions, and the online customer experience up to the point of sign-up. The role involves leading launch planning, developing logistics strategies for hardware and consumables, supporting forecasts and business planning, conducting competitive analysis, and collaborating with Product Management on advertising and marketing efforts. This position is based at Epson America's headquarters in Los Alamitos, CA, with a hybrid work schedule option.

Requirements

• 8-12 years experience in product management, program management, subscription programs, e-commerce, direct-to-consumer acquisition, or related business management discipline required.
• Experience developing customer acquisition strategies, product or service offerings, pricing, promotions, or go-to-market programs.
• Experience managing product or program launches from planning and requirements through execution and readiness.
• Understanding of online customer journeys, enrollment or conversion experiences, and customer-facing digital experiences.
• Experience developing business requirements and coordinating execution across multiple functional teams.
• Strong business and financial acumen with experience in forecasting, business planning, pricing, or performance analysis.
• Strong analytical skills with the ability to evaluate customer, market, competitive, and performance data and make recommendations.
• Excellent project and program management skills with the ability to manage timelines, dependencies, risks, and competing priorities.
• Strong communication and presentation skills with the ability to influence across functional areas.
• Experience collaborating in complex cross-functional and global environments.
• Bachelor's degree or equivalent experience.

Nice To Haves

• Consumer subscription program experience highly desired.

Responsibilities

• Contribute to the strategic direction, customer acquisition strategy, positioning, messaging, and market development plans for Epson’s direct-to-consumer print subscription program.
• Develop and manage subscription plan offerings, pricing strategies, promotional recommendations, and related business case proposals.
• Conduct and analyze market, customer, and competitive information and make recommendations regarding plan structure, pricing, positioning, promotions, and acquisition opportunities.
• Support business plans, forecasts, program objectives, critical success factors, and key performance indicators in partnership with the Group Product Manager, Subscription Programs.
• Partner with Product Management on advertising, marketing strategies, value proposition, and channel program execution.
• Develop acquisition strategies, including target customer definition, positioning, messaging, promotional approach, and customer offer strategy.
• Manage the online customer experience through lease agreement signing, including requirements for enrollment, plan selection, offer presentation, pricing, promotions, eligibility, Terms and Conditions, and customer communications.
• Develop and manage acquisition and execution activities for subscription program initiatives, including launch planning, business requirements, timelines, dependencies, risks, and readiness.
• Execute launch activities for subscription plans, promotions, hardware offerings, consumables programs, and customer experience improvements.
• Develop and maintain business requirements, Terms and Conditions, and related program documentation for assigned subscription initiatives.
• Establish and oversee structured processes for subscription product launches, acquisition initiatives, promotional programs, and customer experience enhancements.
• Work cross-functionally with Product Management, Service, IT, Finance, Credit, Analytics, Operations, Accounting, Logistics, SEC, Marketing Communications, and other groups to manage subscription initiatives throughout the program lifecycle.
• Partner with Product Management on execution of key advertising and marketing strategies.
• Identify opportunities and provide recommendations to improve subscription offerings, customer acquisition, operational execution, customer value, and financial performance.
• Track program readiness, open issues, risks, decisions, and cross-functional dependencies to ensure successful execution.
• Develop and maintain forecasts for assigned subscription initiatives, including acquisition assumptions, hardware demand, consumables requirements, promotional impact, and related business plan inputs.
• Participate in development of business plans and forecast updates, including BP/FCx activities, operating assumptions, and performance tracking.
• Provide recommendations to support revenue, gross profit, inventory, customer experience, and program performance goals.
• Develop hardware and consumables logistics strategies in support of subscription program acquisition, onboarding, replenishment, and customer lifecycle needs.
• Monitor program performance and provide insights regarding subscriber acquisition, offer performance, conversion, customer behavior, competitive activity, and launch effectiveness.

Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date
• Generous paid time off, including sick time, vacation, and holidays
• Income protection plans, including life insurance and short-term and long-term disability programs paid by the company
• 401K plan with company matching
• Educational reimbursement
• Employee assistant program (EAP)
• Adoption assistance
• Employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior