Product Management Marketing Manager and Strategy for Consumer PC
About The Position
The PC is being reinvented. AI is changing what computers can do. Mobile has changed what customers expect. People now move fluidly across phones, PCs, cloud services, apps, accessories, and AI agents. They expect devices that understand context, protect privacy, travel easily, perform instantly, and feel personal. HP is building for that future. This role sits at the center of that transformation: part product marketer, part product strategist, part customer advocate, part business owner. You will help define how HP Consumer PCs compete in a market where the boundaries between PC, phone, AI assistant, collaboration device, gaming rig, creator studio, and personal workspace are being redrawn. HP helped create Silicon Valley’s original culture of invention, customer focus, and disciplined engineering. Now we are applying that heritage to the next era of personal computing: AI PCs, mobile-first users, hybrid work, gaming, creation, learning, services, accessories, and connected ecosystems.
Requirements
- Strong academic background in a technical, quantitative, business, or analytically rigorous field.
- MBA from a leading program, or equivalent product, strategy, consulting, or consumer technology experience.
- Experience in product marketing, product management, strategy, consulting, business operations, consumer technology, or related work.
- Strong analytical ability; comfortable working with data and turning ambiguity into decisions.
- Technical fluency; able to translate specs, features, AI capabilities, and ecosystem experiences into customer value.
- Excellent writing, storytelling, and presentation skills.
- Strong customer judgment and curiosity about how people choose, buy, and use technology.
- Ability to influence across product, engineering, design, sales, marketing, finance, research, and regional teams.
- Four-year or Graduate Degree in Computer Science, Software Engineering, Information Systems, or any other related discipline or commensurate work experience or demonstrated competence.
- 4-7 years of work experience, preferably in product marketing management, digital or software product development, or a related field or an advanced degree with 3-5 years of work experience.
Nice To Haves
- Experience at a top-tier consulting firm, consumer technology company, product-led business, or global brand.
- Experience with PCs, AI products, mobile ecosystems, gaming, creator tools, services, marketplaces, or connected devices.
- Experience shaping positioning, segmentation, launch strategy, product roadmap, or business cases.
- Strong understanding of younger consumers, mobile-first behavior, and technology culture.
- High standards, low ego, and the resilience to drive change in a large organization.
Responsibilities
- Define the customer, use case, value proposition, and competitive strategy for Consumer PC products and experiences.
- Shape how HP positions AI PCs, mobile-connected experiences, services, accessories, and ecosystem plays.
- Turn customer research, market data, and competitive intelligence into product and launch decisions.
- Identify what customers need from PCs in a world shaped by smartphones, AI tools, cloud apps, gaming, creation, and hybrid work.
- Build product narratives that make HP more relevant to students, creators, gamers, families, young professionals, and mobile-first users.
- Partner with product management, design, engineering, finance, research, sales, retail, marketing, legal, and support.
- Influence requirements, roadmap choices, proof points, product claims, launch gates, and business priorities.
- Develop positioning, messaging, launch briefs, sales enablement, executive narratives, and channel guidance.
- Track launch and business performance, then recommend changes to product, messaging, pricing, channel execution, or portfolio strategy.
- Help build a faster, sharper, more customer-led product operating model inside HP Consumer PCs.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
