Product Management Director - Head of Growth & Onboarding - Youth, Family & Starter Segments

JPMorgan Chase & Co.•New York, NY

About The Position

We are looking for a Product Executive to lead Customer Growth & Onboarding for Youth & Starter Banking, driving acquisition strategy, field go-to-market execution, and seamless onboarding experiences that deepen customer relationships and accelerate household growth across the Consumer Banker. As a Product Management Director in the Youth & Family Growth Segment, you will define and execute the strategy for customer growth across Youth & Starter Banking products, with a focus on acquisition, onboarding, and household penetration. You will lead cross-functional efforts across field, marketing, analytics, and go-to-market teams to endure families discover, choose, and successfully adopt our offerings. If you are a strategic operator who can balance product vision, branch execution, and customer behavior insights to deliver measurable business growth – this role is for you!

Requirements

8+ years of experience or equivalent expertise delivering products, projects, or technology applications
Proven track record leading go-to-market strategy, customer acquisition, and onboarding optimization for consumer facing products.
Strong general management capabilities with the ability to balance strategic planning and execution across multiple workstreams
Strong analytical mindset with experience leveraging customer insights, performance metrics, and business intelligence to drive decision-making
Excellent executive communication and storytelling skills with the ability to influence senior stakeholders across complex organizations
Ability to navigate ambiguity, prioritize effectively, and lead through change in a fast-paced environment
Passion for building customer-centric strategies that improve access, trust and long-term engagement

Nice To Haves

Passion for financial education and inclusion, with a strong belief in helping young customers and families build lifelong financial confidence
Experience building products for Gen Alpha, Gen Z, or family focused customer segments
Deep understanding of customer acquisition, onboarding journeys, and lifecycle marketing within consumer banking or fintech
Familiarity with mobile-first growth strategies and digital onboarding experiences that drive adoption and engagement
Ability to thrive in a fast-paced, highly matrices environment with a builder mindset and strong bias for action
Strong appreciation for customer behavior insights and the ability to translate them into scalable growth opportunities

Responsibilities

Define and drive the end-to-end customer growth strategy across Youth & Starter Banking products, focused on acquisition, onboarding, and customer adoption
Develop and optimize go-to-market strategies that increase awareness, consideration, and conversion through family and starter-specific marketing channels and campaigns
Lead field growth initiatives by maximizing parent penetration in family-dense branches and improving branch-level execution across key moments such as Back-to-School and graduation campaigns
Promote mobile app adoption as the primary product experience, ensuring onboarding journeys drive long-term engagement and primary bank behavior
Establish branch real estate strategies that improve visibility, accessibility, and conversion opportunities for Youth & Starter customers
Own and influence key business outcomes including acquisition growth, Youth & Starter share, and Consumer Banker household penetration
Partner closely with Data & Analytics to define performance metrics, monitor customer behavior, and identify growth opportunities through data-driven insights
Drive alignment across field leadership, product, operations, and executive stakeholders to ensure successful execution of strategic priorities
Lead and develop a high-performing team while fostering a culture of innovation, accountability, and customer obsession