The Product Line Manager (PLM) is responsible for the marketing strategy, product development, pricing, and material availability of a designated product. The role works with Engineering on research and development, directs the sales team on target markets, market strategy, and pricing, and works with Manufacturing to determine where and how products are produced. The PLM reports to the CEO or VP, Commercial Sales. The position leads product development, strategy, and redesign from concept through development and manufacturing to market launch. It develops product requirements and marketing plans, evaluates customer needs and market competition, guides pricing and production schedules, and coordinates with sales, engineering, manufacturing, and marketing. The PLM also manages product partnerships, supports research with universities, presents white papers, and recruits, trains, and manages the product team. Work is carried out in a traditional office environment as well as indoor and outdoor manufacturing facilities. The role involves coordinating or leading employees across organizational levels and may require sitting, standing, walking, and driving. Exposure to distracting noise may occur, and personal protective equipment may need to be worn for prolonged periods.
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Job Type
Full-time
Career Level
Senior