Product Line Manager - Shotshell - Federal
About The Position
Federal is seeking a Product Line Manager responsible for annual product plans, product development, sales support, product launches, and ongoing management of the Shotshell product line. The role contributes to Federal's work building a wide variety of ammunition products for the shooting sports. It reports to the Global Product Lane Director and is based in the Anoka, Minnesota office. The Product Line Manager conducts research and business analysis, monitors competitors and retailers, develops line strategies and launch schedules, and validates plans with sales teams and international subsidiaries. The role contributes to new product development through consumer research, insight generation, concept development and testing, roadmap management, product specification, and coordination of development and testing with contract manufacturers and suppliers. The position also coordinates packaging and collateral development with Marketing Communications, supports product catalogs and marketing materials, provides product training and workshops, supports key account calls and trade shows, and monitors product sales, profitability, inventory, forecasting, and production planning. Travel may be required.
Requirements
- Bachelor's degree or equivalent experience.
- Five years of experience in marketing, sales, and/or new product development.
- Hunting and/or firearms industry experience in manufacturing or retail.
- Strong general knowledge of ammunition types and uses.
- Consumer products experience with proven results.
- Excellent communication skills.
- Ability to work at all levels of the organization.
- Proficiency in Excel, Word, and PowerPoint.
- Ability to speak publicly comfortably.
- Ability to travel as needed.
Nice To Haves
- Sporting goods retail experience.
Responsibilities
- Conduct required research and business analysis for annual product planning.
- Monitor the performance and trends of key competitors and retailers.
- Develop product-line strategies and launch schedules, and validate them with sales and international subsidiaries.
- Participate on the New Product Team.
- Lead consumer research and generate consumer insights to drive new product development.
- Direct ideation and concept development and testing.
- Develop and manage a five-year new product roadmap.
- Deliver annual new product sales launches and sales targets.
- Specify new products, including features and cost/pricing.
- Develop critical-path schedules.
- Coordinate product development and testing with contract manufacturers and suppliers.
- Coordinate packaging and other collateral development with Marketing Communications.
- Support development of the product catalog and marketing materials.
- Conduct product workshops at the annual Sales Conference and provide ongoing product training.
- Participate in key account calls when necessary.
- Create derivatives, SMUs, and special programs for key accounts.
- Participate in key trade shows.
- Track and analyze sales and profitability of new and existing products.
- Proactively manage inventory, including excess inventory and backorders.
- Assist with product forecasting and production planning.
Benefits
- Day-one healthcare coverage.
- Company-paid parental leave.
- Dollar-for-dollar 401(k) match up to 6%.
- Career development opportunities.
- Education assistance.
- Paid time away from work.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
