Product Line Management Specialist - FTW

Columbia Sportswear • Portland, OR

6d • Hybrid

About The Position

The Product Line Management Specialist – Footwear executes the strategy, development, and execution of seasonal product assortments across Fall, Winter, Spring, and Summer, including the Performance Fishing business. In this role, you will build consumer-driven, commercially successful product lines that support brand objectives, revenue growth, and profitability. Working cross-functionally, you will deliver innovative products, seasonal solutions, and seamless Go-to-Market execution across wholesale, eCommerce, and direct-to-consumer channels while serving as the voice of the outdoor consumer and angler.

Requirements

• 5-8 years of experience in Product Line Management, Merchandising, Product Management, or a related field.
• Experience working within a consumer products, apparel, footwear, outdoor, or performance-driven product organization.
• Strong analytical and business planning skills, including experience using consumer, sales, and market data to inform decisions.
• Proven ability to manage multiple priorities while balancing consumer needs, brand objectives, and business goals.
• Bachelor's degree in Business, Merchandising, Marketing, Product Management, or a related field preferred.

Nice To Haves

• Consumer-focused product leader who combines business acumen with a passion for delivering innovative products.
• Highly collaborative communicator who builds strong partnerships and influences cross-functional teams to achieve shared goals.
• Analytical, organized, and comfortable making data-driven decisions in a fast-paced, multi-season product environment.
• Passionate about the outdoor industry and dedicated to delivering products that resonate with consumers and support brand growth.

Responsibilities

• Execute seasonal product strategies and line plans across Fall, Winter, Spring, and Summer product cycles for Men’s and Women’s categories.
• Analyze consumer insights, market trends, competitive landscapes, and business performance to identify growth opportunities and product innovations.
• Build and manage seasonal assortments aligned with category objectives, revenue targets, margin goals, and brand positioning.
• Partner with Design and Product Development teams to create performance-driven products that meet the needs of anglers and outdoor consumers.
• Lead cross-functional collaboration across Merchandising, Design, Development, Sourcing, Planning, Finance, Marketing, Sales, Operations, and Manufacturing throughout the product lifecycle.
• Facilitate seasonal milestone meetings, assortment reviews, pricing discussions, and Go-to-Market checkpoints to ensure alignment, accountability, and on-time execution.
• Collaborate with Sourcing, Manufacturing, Finance, and Planning partners to balance quality, cost, speed-to-market, forecasting, inventory planning, and margin expectations while proactively managing business risks and opportunities.
• Partner with Marketing teams to develop product positioning, seasonal storytelling, launch strategies, and consumer-focused communications.
• Support Sales teams through line reviews, customer presentations, product training, sell-in tools, and assortment recommendations.
• Optimize product assortments across Wholesale, Direct-to-Consumer, eCommerce, and Key Account channels to meet business needs.
• Monitor product and category performance, leveraging sales data and consumer feedback to inform product lifecycle decisions and future line planning.
• Champion process improvements, operational efficiencies, and best practices while ensuring all product decisions support brand strategy, marketplace relevance, and long-term business growth.

Benefits

• 401k plan plus a generous company match
• medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account
• Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
• EAP + which is free and confidential 24/7/365 counseling services
• Extensive wellness benefits
• employee discounts
• Generous time off program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level