Founding Product Lead

Minerva•New York City, NY

13d•Onsite

About The Position

Minerva is seeking a founding Product Leader to take ownership of the roadmap for its agentic marketing platform. This role requires a technically adept, metrics-driven individual with experience shipping AI-native or data-rich products. The ideal candidate will understand both marketer workflows and the underlying consumer graph and data systems. This is a foundational, zero-to-one position where you will define how Minerva's agents translate the consumer graph into measurable outcomes such as higher ROAS, faster onboarding, and reduced wasted spend across the entire marketing workflow, including data unification, audience generation, campaign creation, activation, measurement, and reporting. You will collaborate directly with the founders and serve as the key liaison between the data team, engineering, and customers.

Requirements

5+ years of product experience, with significant time spent on AI-native, data-rich, or platform products.
Fluency in both commercial workflows (campaigns, channels, attribution) and the data foundation (schemas, match rates, identity resolution).
A proven track record of shipping products that cater to both technical and commercial buyers.
Ability to gain the trust of both data teams and CMOs.
Comfort in translating customer outcomes and usage data into clear product priorities and roadmap decisions.
Experience working in person at a small, fast-moving startup where a hands-on, building approach is expected.
Strong written communication skills, capable of producing concise PRDs, clear specifications, and compelling customer-facing narratives.

Nice To Haves

Experience building AI-native or agentic products, including LLM-powered workflows, copilots, or orchestration systems.
Background in martech, adtech, consumer data, or identity management, with practical exposure to the marketing stack.
Familiarity with the Go-To-Market (GTM) and activation stack, including ad platforms (Meta, Google), marketing automation, Salesforce, HubSpot, Clay, Snowflake, and CDPs.
Experience building a Product-Led Growth (PLG) or API trial motion alongside a sales-assisted enterprise funnel.
Understanding of consumer data compliance regulations such as CCPA, CPRA, data broker regulations, and opt-out infrastructure.
Founder-adjacent experience or experience as an early Product Manager hire at a data-native company.

Responsibilities

Own the product roadmap for the agentic marketing platform, encompassing both the marketer-facing agent experience and the underlying consumer graph.
Define how the Agentic Data Engineer and Agentic Data Scientist deliver outcomes across the marketing workflow: unifying first-party data, enriching it with consumer context, generating and optimizing campaigns, and measuring performance.
Shape the consumer graph as the platform's foundation, focusing on coverage, freshness, and identity resolution quality at a scale of 270M+ profiles, directly in service of campaign performance.
Own the activation surface, managing how customers push campaigns to their existing ad platforms, marketing automation tools, and CRMs, as well as the Headless Platform (API/MCP) for product teams embedding Minerva's intelligence.
Partner with engineering and data science to create a feedback loop between usage signals, customer outcomes, and the product roadmap.
Run a tight feedback loop with revenue and forward-deployed teams to translate field insights into product decisions.
Define success metrics crucial for commercial leaders, such as ROAS lift, time-to-value, campaign performance, activation, and expansion.