Product Lead, Grocery

Propel

13d • $190,000 - $250,000 • Remote

About The Position

Propel is seeking a Product Lead (Senior or Staff Product Manager) to oversee the Grocery product vertical within their Marketplace product ecosystem. This role involves driving a cross-functional team of engineers, designers, and data scientists, and partnering with business development and customer success teams. The Product Lead will report directly to the VP of Product and is expected to be an excellent executor, driving both user and commercial strategy. The role requires shipping products quickly and with quality, while also shaping strategic decisions regarding user segments, translating retailer and CPG demand into user-loved products, and identifying durable value and revenue streams. The ideal candidate will be energized by balancing commercial strategy with the experiences of low-income users.

Requirements

• 5+ years of product management experience with direct experience shipping large-scale consumer products
• Commercial fluency & partnership experience. You’ve had to work with commercial partners before (ideally in the retail space), and gone through the exercise of identifying areas of overlap in user and partner needs. You can sit across the table from a retailer or CPG, understand what they need, and translate requirements into the product — without losing sight of user value.
• Demonstrated 0→1 product experience. You’ve taken a product from an idea or early concept to a shipped, scaled solution.
• AI fluency. You use AI tools fluently as part of daily work - prompting effectively, evaluating outputs critically, and applying them where they genuinely accelerate the work, whether that's synthesizing research, structuring docs, or turning ambiguous asks into scoped problem statements.
• Data-driven. You reach for the data yourself (we run on Amplitude, Metabase/Snowflake), frame the right metrics, and can tell the difference between a real signal and a vanity one.
• Mission-aligned. You care about building for low-income and underserved users, and you bring both empathy and rigor to it. You hold a high bar that behavior change has to be worth it for the user, even when there's no revenue upside.
• Startup experience. You’re comfortable with ambiguity, move fast, and know how to make smart tradeoffs with limited resources.
• Exceptional communication skills. you can present a product vision to a C-suite buyer and write a clear PRD with equal confidence.
• Strong collaboration skills with both technical and non-technical stakeholders

Responsibilities

• Own the end-to-end product vision & strategy for grocery – both how we help users save money on groceries and how we create value for commercial partners
• Deeply understand the grocery shopping habits & needs of SNAP recipients & be able to identify areas of opportunity & overlap with retailers & CPGs
• Balance a portfolio of smaller experiments and larger 0 →1 efforts that define our roadmap in the space – this looks like sharp hypothesis definition, fast iteration and close collaboration with engineering, design & sales
• Define & track the success metrics that tie user value to commercial performance
• Communicate product strategy clearly to leadership, cross-functional teams and commercial partners
• Uses AI tools (we use Claude) fluently to move faster - turning a rough brief into a structured doc, a messy transcript into clear action items, or a vague ask into a scoped problem statement

Benefits

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks
• Equity and excellent benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed