Product Lead, Creative Team

PMG•New York, NY

About The Position

PMG is a global independent marketing services and technology company, recognized as an Ad Age Best Place to Work for 11 years in a row and a Fast Company Best Workplace for Innovators since 2022. With over 900 employees globally, PMG works with ambitious brands across 85+ countries, leveraging business strategy, transformation, creative, media, insights, and its proprietary operating system, Alli. As Product Lead, you will be instrumental in transforming the marketing technology space by leading innovative solutions for Alli, specifically within the Creative Insights Pillar. This role focuses on developing solutions that use data to empower marketers to make better, faster, data-informed decisions. You will be responsible for creating the product strategy and long-term roadmap for this product category, collaborating closely with Engineering, Sales, Marketing, external Partners, and Customers to maximize product potential and ensure market success. The role involves building solutions that bridge creativity and data, disrupting the digital marketing space for clients.

Requirements

Bachelor’s Degree or equivalent work experience
4+ years of related work experience in an advertising/creative agency and/or in a product focused role within a technology based organization
4+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
Strong stakeholder management
Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
Passion for understanding users and their behavior
Prior experience working with LLMs and prompt engineering and/or data science modeling
Prior experience managing the end to end product lifecycle
Self-motivated; keen interest in learning new tools and technology

Nice To Haves

Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
Familiarity with creative intelligence platform such as: Smartly, VidMob, Kargo

Responsibilities

Own the roadmap for Alli's Creative Insights platform
Use data driven approach to help creative teams build and concept better creative through concepting and production
Understand how creative and media teams work together to drive marketing objectives
Identify and develop new product opportunities using AI and data science based models
Work with external third parties (i.e., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities evaluate AI based partnerships
Work with executives to align product vision and strategy
Responsible for product planning and execution throughout the product life cycle
Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters and product documentation to both internal and external audiences
Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time
Coordinate delivery of product releases with the Engineering and Media teams
Conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately
Work cross-departmentally to scope costs, time, and capacity for requests
Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
Ideate and brainstorm solutions
Conduct testing to improve software quality
Provide content for product line and marketing communications

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.