Product GTM Manager

Quality Bicycle Products•Minneapolis, MN

3d•Hybrid

About The Position

The Product Go-To-Market (GTM) Manager is responsible for leading the go-to-market process across QBP's portfolio of owned brands. This role acts as a central orchestrator of high-level roadmap by giving key milestone clarity to product development teams and connecting marketing and sales teams to the product development process. Reporting to the VP of Product, the Product GTM Manager operates at the portfolio level, bringing structure, speed, and predictability to complex product launches. This is a highly cross-functional, hands-on role focused on aligning teams and building repeatable GTM processes that support growth across multiple brands and channels.

Requirements

6-10+ years of experience in go-to-market, project management, product management, or operations within consumer product companies or brands.
Experience in the bike, outdoor, sporting goods, or adjacent enthusiast-driven categories strongly preferred
Proven experience leading complex, cross-functional initiatives in a scale-up environment
Strong understanding of the physical product development lifecycle, including sourcing, manufacturing, quality, and supply chain considerations
Excellent project management, organizational, and prioritization skills
Strong communication, influence, and stakeholder management abilities
Ability to operate at both strategic and tactical levels

Nice To Haves

Experience in multi-channel environments (wholesale, retail, and DTC)
Familiarity with seasonal planning cycles, retail calendars, and inventory management
Experience building or scaling GTM and launch processes
6-10+ years of experience in go-to-market, project management, product management, or operations within consumer product companies or brands.
Experience in the bike, outdoor, sporting goods, or adjacent enthusiast-driven categories strongly preferred
Proven experience leading complex, cross-functional initiatives in a scale-up environment
Strong understanding of the physical product development lifecycle, including sourcing, manufacturing, quality, and supply chain considerations
Excellent project management, organizational, and prioritization skills
Strong communication, influence, and stakeholder management abilities
Ability to operate at both strategic and tactical levels
Experience in multi-channel environments (wholesale, retail, and DTC)
Familiarity with seasonal planning cycles, retail calendars, and inventory management
Experience building or scaling GTM and launch processes

Responsibilities

Go-To-Market Strategy, process leadership and orchestration Lead go-to-market process across all brands in the Owned portfolio. This includes establishing and communicating high-level milestones and gates for development teams to track towards. Maintain visibility into critical development milestones within design share, tooling, production, quality and logistics Identify and collaboratively execute changes to our GTM process to align to brand, category and functional team needs.
Cross-Functional Alignment Serve as a central point of coordination across Brand, Product Development, Supply Chain, Marketing and Sales teams at a GTM level. Drive alignment and decision-making across teams with differing timelines.
Project Management Practice Evolution Lead the evolution of current task level project management to higher level GTM coordination Facilitate connectivity from product development teams and process to marketing project management teams living in the Workfront environment.

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