Product Growth Manager

Digital•San Francisco, CA

About The Position

We are looking for a Product Growth Manager to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses. This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt ), and building a strong market presence within the US SMB ecosystem.

Requirements

3–7+ years of experience in Product Marketing, ideally in SaaS or AI products.
Strong understanding of SMB audiences and go-to-market strategies.
Proven experience launching products on platforms like Product Hunt.
Ability to create or oversee high-quality marketing content (video, docs, campaigns).
Experience conducting user research and interviews.
Strong project management skills with multiple stakeholders/agencies.

Nice To Haves

Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.

Responsibilities

Go-to-Market & Launch Lead the upcoming Product Hunt launch (target: early May 2026).
Develop positioning and messaging tailored to SMB audiences.
Execute launch campaigns in collaboration with external agencies.
Content & Product Storytelling Conceptualize and produce demo videos and use-case videos.
Build a strong library of product marketing assets.
Create clear and engaging product documentation and user guides.
User & Market Insights Conduct user interviews and gather actionable feedback.
Translate insights into product messaging and feature prioritization.
Project Management & Cross-Functional Collaboration Act as the central project manager across: KOL / influencer agencies Product Hunt launch partners Brand/creative agencies Work closely with Product Managers to align on roadmap and messaging.
Community & Growth Represent the brand at SF-based meetups, events, and hackathons.
Build relationships within the startup and SMB ecosystem.
Support community-driven growth initiatives.