Growth Product Manager

INTERSTATE GROUP LLC•Nampa, ID

1d•Hybrid

About The Position

The Growth Product Manager will own and optimize our customer journey starting at the moment a customer arrives on our website throughout the remainder of the customer lifecycle. This role will primarily focus on website, email, and chat conversion rate optimization. Our customers explore trailers on TrailersPlus.com, take a conversion action (call, chat, reserve, appointment, quote), and are then nurtured via email and SMS until they visit a physical store and purchase. This role owns that entire experience from the first website session through in-store purchase and is highly analytical, product-focused, and experimentation-driven. This position location is mostly remote, but you are ideally within a commutable distance to a TrailersPlus store. Our stores can be found here https://www.trailersplus.com/trailer-dealerships/ [https://www.trailersplus.com/trailer-dealerships/]. You will be expected to work from your local TrailersPlus store at least one day per week. If you are located in Boise, Idaho, you will be located at our Corporate Office in Nampa.

Requirements

Time management
Ability to solve basic problems, communicate properly, handle and diffuse difficult situations
Troubleshooting
Attention to detail
Strong mechanical ability
Quality customer service
5+ years in: Product management Growth or CRO roles Digital experience optimization
Strong analytical background
Deep hands-on GA4 experience and website analytics
Proven track record of running A/B tests and interpreting results
Experience working closely with developers
Expertise in managing email and text platforms
Ability to translate insights into actionable improvements
Must be able to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Also important is the ability to write occasional reports and correspondence and to speak effectively with customers or employees.
Mathematical skills by way of Microsoft Excel and Google Sheets are essential for job performance.
Knowledge of on-line computer systems is required for successful completion of the Growth Product Manager job responsibilities and assignments. Basic keyboarding skills are also beneficial for efficiency.
Must be able to communicate and assist in the resolution of practical problems dealing with a variety of concrete variables in situations where only limited standardization exists. The position also requires the ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Nice To Haves

Experience with the following a huge plus: Sailthru, Braze, Iterable, Klaviyo Podium or other messaging platforms Retail or multi-location businesses
SQL / BigQuery / advanced analytics
User research and usability testing experience
Entrepreneurial and motivated for continuous improvement
Spoken and written fluency in Spanish is a plus.

Responsibilities

Own our web presence across our domains as the digital product owner
Manage the website roadmap with developers
Optimize the conversion rate based on fact and analytics
Ensure legal compliance with accessibility and customer tracking
Design and run ongoing A/B and multivariate tests across: Page layouts and UX Conversion flows Lead capture experiences
Maintain a structured experimentation roadmap
Prioritize tests based on data, impact, and effort
Own digital analytics from first website session through conversion and store visit
Heavy hands-on use of GA4: Funnel and path analysis Event tracking and instrumentation User behavior and cohort analysis
Partner with developers to ensure accurate tracking
Build dashboards and reporting for leadership
Translate data into clear product decisions
Own customer messaging platforms: Podium (SMS & chat) Sailthru (email)
Design and optimize: Lead nurturing journeys Follow-up and re-engagement sequences
A/B test: Copy and content Timing and frequency Message sequencing
Performs other duties as assigned.