Product Director, Sales Experience

Coca-Cola•Atlanta, GA

8d•Hybrid

About The Position

This is a People Leader role. The incumbent must be based in Atlanta, GA and work a hybrid work schedule. Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit. Our work touches the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences. We are looking for product leaders who can navigate complex problem spaces, connect ideas across teams, and guide squads in building intuitive and reliable products. If you want to help build a product organization that expands what is possible for our business, we would love to meet you. About the Role The Product Director, Sales Experience leads the product teams responsible for the digital tools and workflows that support how our sales organization plans, sells, and manages customer relationships. Their work directly shapes how effectively we grow revenue, strengthen partnerships, and execute with excellence across the operating unit. This leader sets the long-term vision for the sales experience and defines the priorities that guide the team’s work. They develop a multi-year roadmap, make investment recommendations, and collaborate closely with senior sales, commercial, and cross-functional partners to ensure our tools and workflows support a more confident, data-informed, and efficient sales organization. They build and support a high-performing product team, create clarity around the most impactful problems to solve, and ensure we deliver intuitive, reliable solutions that make it easier for teams to engage customers and drive results.

Requirements

10+ years of experience in product management with a track record of leading teams to deliver complex, high-impact products.
Strong history of defining long-term product vision, shaping multi-year roadmaps, and influencing senior leadership.
Exceptional product thinking grounded in user insight, data, and strategic prioritization.
Ability to synthesize dynamic or ambiguous environments into clear, actionable direction.
Comfort working with performance and operational metrics to guide focus and iteration.
Excellent communication and storytelling skills across technical, operational, and executive audiences.
Bachelor's degree required
Advanced degree in business, engineering, design, or related field preferred.

Nice To Haves

Experience working on products that support sales teams, B2B workflows, customer engagement, or commercial execution.
Familiarity with CRM platforms, workflow orchestration, or sales technology ecosystems.
Experience contributing to or helping build a modern product organization.
Familiarity with applying AI-driven or agentic solutions within sales or customer-facing workflows.

Responsibilities

Account Planning and Insights Reimagine the tools that help sales teams plan strategically, forecast with confidence, and understand opportunities through connected data and insights.
Selling and Execution Workflows Build digital experiences that support customer engagement, proposal development, performance visibility, and seamless execution across accounts.
Sales CRM and Data Foundation Lead a modern CRM foundation that improves data quality, adoption, reliability, and speed, and supports faster delivery of new capabilities and workflows.
Define a clear, ambitious long-term vision for the sales experience and how teams engage, plan, and drive growth.
Shape multi-year strategies, investment decisions, and sequencing through ongoing alignment with senior commercial and cross-functional leaders.
Set near-term priorities and outcomes that connect coherently to the long-term vision.
Develop a high-performing product team by coaching product managers in craft, curiosity, and judgment.
Foster a culture of autonomy, learning, and thoughtful execution.
Translate strategy into defined problem statements, prioritized roadmaps, and measurable value.
Keep teams grounded in real sales workflows through continuous discovery and close engagement with commercial stakeholders.
Build a metrics framework focused on sales effectiveness, customer engagement, execution quality, and ease of use.
Partner with engineering, design, and data to deliver scalable and cohesive solutions.
Lead simplification and modernization where tools or workflows are fragmented or outdated.