Product Director, Reach

Riverside Insights

3d•$180,000 - $190,000•Remote

About The Position

As the Product Director, Reach, you will lead the 0-to-1 build of Riverside's Reach platform — the next generation of the CogAT assessment and set the long-term roadmap for the Potential & Placement portfolio. You'll turn customer and market insight into a validated product strategy, then align Engineering, Psychometrics, and Content partners to deliver it, expanding what Riverside can offer without disrupting the customers who rely on us today. This is the first time in years Riverside has built a product from the ground up, on a platform the board and executive leadership is directly invested in. You'll report to the Sr. Director of Product for the Potential & Placement vertical in a player-coach capacity, partnering closely with a team of 6-8 engineers, 3-4 psychometricians, and 2-3 content specialists.

Requirements

8+ years in product management, with demonstrated tenure at prior companies (not a pattern of short stints)
Has taken a product from 0-to-1 — built and successfully launched a piece of software from concept to market
Prior experience at the Senior Product Manager or Director level
Experience managing or mentoring product talent (1-3 direct reports) and building an execution team
Strong technical fluency — able to hold a real conversation with engineering about architecture tradeoffs and translate them clearly for non-technical stakeholders
Track record partnering with (not owning) GTM, sales, and marketing functions
Has made build/buy/partner calls before and can explain how the decision shifts with 2x or 0.5x the budget
Executive presence — able to present to and earn buy-in from senior leadership
Proficiency with Jira, Asana, and Tableau

Nice To Haves

Experience in education, edtech, or assessment-based products
Experience building a platform or product from early-stage concept through launch in a high-growth or transformation environment
Familiarity with evaluating API/developer experience — documentation, versioning, backward compatibility
MBA or advanced degree in a related field

Responsibilities

Lead the 0-to-1 build of the Reach platform, from defining and validating personas through customer discovery to a pilot launch in Fall 2027
Ensure requirements trace to validated customer problems, keeping scope disciplined and pilot-ready
Build the value proposition and right-to-win narrative for the platform, and gain leadership sign-off ahead of pilot
Own the next-generation CogAT assessment platform build end-to-end, from requirements through pilot and full 2028 launch
Build and execute the customer migration strategy for existing CogAT customers, minimizing churn
Partner with Product Marketing on go-to-market planning and positioning — providing customer and problem input, without owning GTM strategy or execution
Partner with the Senior Director of Product to finalize pricing and packaging
Set the 2-3 year roadmap for the Reach platform, including the next-iteration platform build strategy for the Iowa Assessments
Partner with Research and Content teams on content requirements, and with Engineering on platform/architecture requirements
Hold cross-functional teams accountable to milestones, and sequence competing priorities across the Reach build, CogAT relaunch, and Iowa roadmap
Manage and develop a Senior Product Manager while staying hands-on in core product work
Deliver monthly written and live updates to stakeholders and executive leadership covering progress, risks, and decisions needed
Define and track leading indicators of platform health (e.g., activation rate, time-to-integrate, support volume), distinct from revenue
Partner with CX and Sales on enablement and training ahead of launch — does not own the sales-facing narrative