Product & Content Marketing Lead 🇺🇸

WeWard•New York, NY

28d

About The Position

We’re counting on you to spark a walking frenzy with WeWard through your data-driven and creative marketing strategies! Your mission is to propel WeWard to the top spot as the world’s favorite walking app!

Requirements

out-of-the- box thinking
analyzing user feedback
market trends
engagement metrics

Responsibilities

Showcase App Features - Craft and execute innovative marketing strategies that clearly communicate our product’s features and benefits, across both existing users and prospect.
Leverage customer insights, stay on top of market trends, and make the most of news cycles and trends to boost product adoption and succes.
Refine content and copy across all communication channels to create a timely and consistent narrative that attracts and retains users
Power External Comms Elevate and effectively position WeWard’s brand across multiple channels, including app stores and our website.
Oversee social media and press communications by managing dedicated teams to ensure cohesive and impactful messaging that resonates with our audience.
Forge visibility partnerships, participate in events, and seek award opportunities to solidify our market positioning.
Creative spirit You’ll need to harness out-of-the- box thinking that sets the tone for innovation and originality in our marketing efforts.
Your role demands that you push the boundaries to develop persuasive narratives that not only stand out in a crowded market but also connect emotionally with users, encouraging them to engage more deeply with our app.
User empathy Meticulously analyzing user feedback, market trends, and engagement metrics is key to inform and refine marketing strategies.
Your ability to put yourself in our users’ shoes will guide you in crafting relevant and impactful marketing materials that make users feel valued and motivated.
People nurturing Lead and mentor a talented and gritty team of 4, including 3 in Community Management and 1 in Press/Comms Hire, train, and develop a high-performing product marketing team